12 Armed Forces Day discounts on offer in Liverpool this week


These Liverpool brands and organisations say thank you to the armed forces with a whole host of promotions and discounts.

Armed Forces Day 2019 takes place this Saturday in Liverpool. You may have noticed our civic buildings illuminated in red, white and blue and some very special military assets have arrived at the Royal Albert Dock.

Saturday 29th June is officially Armed Forces Day and there’s a whole programme of events planned for the city. A traditional parade featuring military bands and members of the tri-services will march along The Strand, a proud moment for any Scouser in uniform. Afterwards the Royal Albert Dock will host an afternoon of free, family friendly activities with something for everyone. Head this way for the full run down of what’s on this Armed Forces Day.

To celebrate all serving members of the armed forces and veterans, a number of Liverpool brands and organisations are offering their own unique thanks in the form of a discount, deal or promotion. Available throughout Armed Forces Week, the likes of Arriva, Yard & Coop and Disney have come together to offer a special treat.

Donna Howitt, Marketing Director at Liverpool ONE, said: “Many of our retailers at Liverpool ONE have pledged their support by offering special discounts and we’re thrilled to be marking such a special day. We’re extremely proud to join the city in celebrating those who have served our country and honouring those who are serving today.”

Here’s 12 of the best Armed Forces Day deals and discounts on offer in Liverpool….


1 – Merseyrail

If you’re dressed in full uniform or carrying your military ID or veterans badge with photo on Saturday, you can travel for free with Merseyrail. Details here.

2 – Arriva

Members of the Armed Forces, cadets in uniform and veterans who display their valid ID will be able to travel on any Arriva service for free on Saturday 29th June. Members of the Armed Forces who are in uniform, or able to show an identification card can claim free travel.

More: Arriva is offering four days of free travel this weekend, head this way to find out more. 

3 – Stagecoach

On Armed Forces Day, Saturday 29th June all Military personnel and veterans can travel FREE on all Stagecoach Merseyside & South Lancashire services on provision of a military ID.


1 – Gusto Royal Albert Dock

Just a hop, skip and jump from all the Armed Forces Day action, Gusto Royal Albert Dock is offering all serving members of the military 20% off their bill. Not to be used in conjunction with other offers of after 5pm on Saturdays.

2 – The Club House, Liverpool ONE

The Club House is a true all year round destination to dine, drink and relax. Grab an outdoor table on the grass, a hanging kebab and a cool summer cocktail and get 20% off your bill with a valid military ID card.

3 – The Tate Café

The Tate café are offering a 25% discount on all foot to any personnel in armed forces uniform on Saturday 29 June and non uniformed veterans who have an armed forces ID.


1 – Sports Direct

Stock up on your summer sport wear at Sports Direct, Liverpool ONE on Armed Forces Day and receive 10% off with a valid military ID card.

2 – Disney

Whether you’re treating yourself or the little ones at Disney, you can enjoy 10% off with a valid Armed Forces ID card on Saturday 29th June.

3 – Jack Wolfskin

Jack Wolfskin are supporting Armed Forces Day by offering all serving personnel with a military ID 10% off purchases made in store on Armed Forces Day 2019.

Family Treats

The Guide Liverpool

The Beatles Story

1 – Mattel Play!

Quality time together is everything to military families so this year round discount is a real treat. Mattel Play are offering 20% off per child’s entry (for up to two children per member of armed forces personnel) during off peak times year round. Check availability here.

2 – Cavern City Tours

How about this for a welcome home? Cavern City Tours are offering all current serving and veteran personnel, a 25% discount on Magical Mystery Tour Tickets which includes free entry in to the Cavern Club. This offer is valid throughout Armed Forces week from 24 June – 30 June 2019,

3 – The Beatles Story

The Beatles Story is offering FREE entry to any members of the Armed Forces who visit wearing uniform on Saturday 29th June 2019. This exclusive offer of free entry for members of the Armed Forces is additional to the 20% discount they offer Armed Forces members all year round. Amazing!

These discounts have individual terms and conditions and range in their availability but are only available to those currently serving or veterans of the services and are subject to a valid ID being present.

Head this way for the full list of what’s on at the Royal Albert Dock site. This is the full list of Armed Forces Day discounts and promotions for personnel, veterans and their families. 

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