Liverpool FC launches fan survey to shape future of ticketing operations

The new survey, which launches today, 21 October, invites Liverpool FC fans to provide open and honest feedback on a range of topics related to men’s first-team fixtures, including home and away ticket access, pricing, the auto cup scheme, and match credits.

The LFC ticketing survey will be sent via email to a wide range of supporters including current and lapsed Members and Season Ticket Holders. Fans are reminded to check their junk folders if they have not received the survey across the day.

Anyone who doesn’t fall into one of these groups, however, is able to access the survey here. The deadline to complete the survey and provide feedback to the club is 5pm, Monday November 4.

This survey will form part of ongoing engagement with a broader section of supporters, as LFC recognises the need to constantly evolve and improve its ticketing operations. With this in mind, the club has developed a new set of ticketing principles which, alongside fan feedback, will help guide ticketing development over the coming seasons.

The new ticketing principles, which have been created in consultation with the Supporters Board, can be viewed in full here (Link only live from 10.30am, full details below) and include the ambition to make ticket access a realistic goal for all supporters while also recognising loyalty, with transparent data, protection against misuse, and a considered pricing approach.

Phil Dutton, Vice President Ticketing & Hospitality at LFC, said:

“We want to hear from as many fans as possible to help develop our ticketing strategy moving forward. Our ticketing approach is constantly reviewed, and we recognise there is a lot of work to do as we deal with a number of continuing challenges.

“These include – but are not limited to – unprecedented levels of demand following the completion of the new Anfield Road Stand, which has brought our capacity to 61,000, and increasingly sophisticated cyber-attacks on our systems. Couple these challenges with advancement in technology in recent years, it meant the time was right to start a full review of our ticketing operations.

“Our newly devised guiding ticketing principles are a statement of our ambition and where we want our ticketing operations to ultimately be. This is a long-term project and will not lead to overnight changes in our approach, but we want to engage with supporters to develop our long-term strategy.

“We look forward to receiving feedback from a wide range of fans and thank them in advance for taking the time and effort to engage with this ongoing process.”