Liverpool city centre hotels smashed the milestone of two million rooms booked in 2024

Liverpool city centre hotels smashed the milestone of two million rooms booked in 2024, hitting the highest number since 2018.

Figures released by the city council show a total of 2,037360 hotel rooms in Liverpool were sold between January and December.

October was the peak month, with the sector also seeing its busiest November and December on record last year.

After a tough few years following Covid, the numbers are an indication that the hotel industry in the city has finally fully recovered post-pandemic.

With its maritime history and grade II listed building, the award-winning Titanic Hotel on Stanley Dock is Liverpool’s most unique luxury hotel, attracting guests from around the world. 

It experienced a record-breaking year in 2024 and already has its sights set on doing even better in 2026.

General manager Brian Connor says after a challenging time, last year was an exceptional one.

“We had the highest revenue generating year we’ve ever had, since the hotel opened in 2014, in the calendar year for 2024,” he says.

“Hotels were one of the worst affected in Covid, it was pretty desperate through those years, but we saw a bit of a bounce-back the first year we reopened because we had a lot of weddings to catch up on and then it’s built up again from there.

“For us personally, we’ve now fully recovered and more, and that’s for a variety of reasons.

“The football teams doing well is obviously really important for the city, then you have attractions like The Beatles Story, the museums, the culture, the Pier Head and Three Graces and Albert Dock, as well as the music here. 

“Having artists like Taylor Swift coming for three nights to Anfield is another major factor because it’s those kind of events that drive the footfall right through the city.

“People don’t stay just for one night if they’re coming for something like a big concert or a match, they’ll stay a few nights. Keeping them here comes down to Liverpool’s ability to create interest and reasons to visit and I think the city is good at doing that.”

Brian says the record city centre hotel boom around November and December was also reflected at Titanic.

“They were our two busiest months of the year and our revenue for November in particular was massively over our usual target. Our Christmas nights were all sold out well before December, and November tends to be more of a corporate month with charity dinners, award dinners and annual events.

“Last year October for us was crazy too but the whole year was generally very buoyant.”

Although the 2024 figures are encouraging, Brian says they don’t take anything for granted. 2025 is already feeling the pressure of Budget announcements.

“We’d hope to carry on seeing an upward trend but the Chancellor’s Budget has hit hospitality really hard, with the rise in National Insurance rate and lowering of the threshold. That will cost the hospitality industry billions as a whole.

“But 2026 is already looking like it’s going to be very good because we’ve got the Open golf back at Royal Birkdale in summer 2026 and Everton’s new stadium will be flying by then. That holds over 50,000 so we could be looking at an even better year than 2024.”

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