Lifestyle brand MINISO is opening in Liverpool ONE this week

Innovative lifestyle brand MINISO is excited to announce the opening of its latest store in Liverpool ONE on 17^th May at 11am.

Located at Liverpool ONE, the iconic retail and entertainment destination in the heart of Liverpool, the store will offer a signature mix of the brand’s fun and collectible product ranges including beloved Sanrio characters, Hello Kitty and Kuromi alongside newer launches from Minecraft, My Little Pony, Harry Potter and Disney’s Lilo & Stitch, to name a few. The wider product ranges include own-brand categories such as everyday essentials, beauty, travel, homeware, tech and snacks.

The new 2,465sqft retail site marks the latest opening milestone for the brand as it continues its UK expansion, following successful openings this year at sites in Kingston upon Thames, Edinburgh and Norwich.

To celebrate the opening, the first 400 customers who spend a minimum of £5 will receive a special goody bag valued at £25. Other exciting activities to expect include a balloon giveaway, while stocks last, a live drummer performance and a meet and greet with a Stitch mascot.

Shoppers in Liverpool will now be able to access MINISO’s affordable lifestyle ranges, including the trending Blind Boxes, fun plushies, Lucky 7 fragrance and Minimalist beauty lines and nostalgic favourites such as Hot Wheels, Pokémon, Care Bears and Snoopy will all be available in the store.

Saad Usman, Chief Operating Officer at MINISO UK, said:

“With its dynamic atmosphere and reputation as one of the UK’s premier retail destinations, Liverpool ONE was the perfect choice for our newest store. We’re bringing all the colour and charm that MINISO is known for, and we’re excited to become part of this vibrant community. We can’t wait to share our world with new fans and add a little joy and fun to the everyday!”

Join the celebration at MINISO Liverpool on 17^th May and discover the one-stop shop for playful finds to elevate the ordinary.