The Beatles Story announce bee hive sponsorship initiative

The Beatles Story is embracing a new harmony with nature through the sponsorship of four honey bee hives in partnership with Southport and District Beekeepers, a branch of Lancashire and North West Beekeepers Association.

Located in Merseyside, the sponsored hives will house thousands of native honey bees and play a vital role in supporting local ecosystems through pollination. The sponsorship will help fund vital equipment, hive care, and educational programming delivered by Southport and District Beekeepers to raise awareness about the critical role bees play in global food security and biodiversity.

Mary Chadwick, General Manager at The Beatles Story, said:

“We’re thrilled to be supporting such an important local biodiversity initiative. Just like The Beatles brought people together through music, we hope this partnership will bring attention to the importance of pollinators and the need to protect our planet’s delicate natural balance.”

The Beatles Story has recently been recognised with a Green Tourism Silver award and this collaboration also aligns with the award-winning attraction’s broader green goals, which include reducing plastic waste, improving recycling efforts, and engaging with the community through environmental education.

Southport and District Beekeepers has welcomed the partnership as a valuable boost to their mission. Vinny Greenall, Apiary Manager, said:

“This kind of support is crucial for the long-term health of our bee populations. Bees are under threat, and every hive sponsored makes a difference. We’re grateful to The Beatles Story for their support and look forward to working together to spread the word about pollinator conservation.”

The Fab Four beehives will be launched at the upcoming Southport Flower Show in August and visitors to The Beatles Story will soon be able to learn more about the project through new educational materials and digital and social updates that showcase the hives, the bees’ seasonal activities, and the environmental impact of urban beekeeping.

For more information about The Beatles Story, visit their website.

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