Liverpool’s Chinatown invites the public to help shape its new logo

Liverpool’s Chinatown is looking for fresh ideas as it searches for a brand new logo, and the public is being invited to get creative.

The area has been home to Europe’s oldest Chinese community for more than 200 years. Now, as Chinatown looks to celebrate its heritage and plan for the future, Liverpool City Council has launched a project to create a new brand and visual identity.

The logo design is a key part of that plan. The council’s business support service recently carried out a study, speaking to local businesses, community groups and key stakeholders to get a better understanding of what people want Chinatown to look and feel like in the years ahead. From those conversations, a creative brief has now been released, and the public is officially invited to submit their concepts.

How to get involved:

Anyone with an idea can enter. Designs don’t need to be polished or professionally produced, the proposal can be rough, sketched or digital. The most important thing is that it captures the spirit, history and future of Liverpool’s Chinatown.

A shortlist will be chosen by 9 December and then shared on social media, where the public will be able to vote until 16 December. Businesses and community members from Chinatown will also have their say.

The winning idea will go on to be developed by a professional creative team working alongside the artist, as part of a wider branding launch planned for next year. The project is funded through the UK shared prosperity fund, with the Liverpool City Region combined authority acting as lead authority.

Councillor Nick Small, cabinet member for growth and economy, said:
“This is a chance for anyone to share a concept for a logo that helps shape the future of Chinatown and creates a lasting legacy. The focus is on a brand that is meaningful, memorable and unique, something that feels true to the soul of Liverpool’s Chinatown. We can’t wait to see what people come up with.”

Entries should be sent to chinatownlogo@kenyons.co.uk by 24 November.

Full details and the creative brief can be found here.

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