Beauty brand, Made By Mitchell, is heading to Metquarter

This winter, beauty brand Made By Mitchell, will open its first ever pop-up store at Metquarter.

The highly anticipated launch will take place from Saturday 15 November between 11am – 5pm and marks a major moment for the brand as it returns to the city where it all began.

Founded by makeup artist and entrepreneur Mitchell Halliday, Made By Mitchell has become a cult favourite among makeup enthusiasts around the world, taking the beauty world by storm with its innovative products and colourful designs. From viral sensations such as the Blursh liquid blush and its iconic colour palettes, the brand has a beloved following and now fans in Liverpool can experience it in person.

The pop-up will open its doors on the ground floor of the centre on Saturday 15 November, with an exclusive meet and greet with Mitchell himself as well as a free gift for the first 1,000 visitors to purchase an item within the store. The pop-up will continue to welcome beauty lovers every weekend leading up to Christmas and with products including the Northern Light Advent Calendar available to purchase, it is the perfect place to pick up a special gift for beauty lovers.

Throughout the week, Made By Mitchell will be hosting a series of ticketed workshops and masterclasses, keep an eye out on MBM’s socials for further information and announcements.

Made By Mitchell was founded in 2020 and has since amassed a loyal following with over one million followers on TikTok. For Mitchell, makeup isn’t just a routine – it’s an art form. His passion for experimenting with colours, textures, and techniques became the foundation of Made By Mitchell and every product is thoughtfully designed to reflect his love for beauty and his dedication to helping others unlock their creative potential.

Mitchell Halliday, Made By Mitchell Founder said:

“Opening my first ever store in Liverpool feels like a real homecoming. The brand was born in Liverpool five years ago and my love for my Scouse audience has grown and grown over the years. I’m so excited to bring my concept of a store to Metquarter, a location that I hold close to my heart. I used to shop in Metquarter as a young makeup artist so it’s a very full circle moment. I can’t wait to for everyone to see what we’ve created. It’s going to be so special.”

Jennina O’Neill, Metquarter Centre Manager said: 

“We’re thrilled to welcome Made By Mitchell to Metquarter for the brand’s first ever pop-up store. It’s fantastic to see a Liverpool-born brand return to its roots and we’re excited to be a part of this milestone. The opening is set to be a major highlight of the festive season at Metquarter and will add something special to our growing mix of tenants in the centre.”

Find out more about Made By Mitchell here.

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