Liverpool is third best-rated destination in UK according to TripAdvisor

Liverpool has today been named as third best-rated destination in the UK in the annual Travellers’ Choice awards for destinations, announced by TripAdvisor.

The TripAdvisor Travellers’ Choice awards for Destinations recognise the locations that are the most popular among TripAdvisor reviewers based on millions of reviews and opinions. Award winners were determined using an algorithm based on reviews and ratings for hotels, restaurants and experiences in destinations worldwide over a 12-month period. The methodology takes into account quality and volume of reviews to surface destinations that consistently deliver the best overall experience for travellers.

Things like the Giant Spectacle and the Terracotta Warriors visit in 2018 are expected to have played a major part in the ratings.

Also great news for the capital as this year, London jumped from second place in 2018 to be crowned the world’s number one destination. The win comes after a huge spotlight shone on the UK last year, as the eagerly awaited wedding of the Duke and Duchess of Sussex took place. The international excitement around the wedding of Prince Harry and Meghan Markle no doubt spurred interest in the capital and helped boost it to the top spot in this year’s rankings. The Harry and Meghan effect is further underlined by a significant rise in bookings in the past year for several of London’s royal-focused experiences¹:

“The global fascination with Harry and Meghan clearly has a powerful effect as this is the first time since 2016 that London has topped the world rankings. With the couple’s new Royal baby due imminently, London may continue to reap the rewards of the Harry and Meghan effect into 2020,” commented Hayley Coleman, TripAdvisor spokesperson.

Elsewhere in the world category, Paris takes the runner up spot, while Rome follows in third place, Crete comes in fourth and Bali takes fifth. Interestingly, New York, a long-time favourite with travellers worldwide, slips outside of the world top ten to 13^th, down from tenth last year. Phuket, Barcelona, Istanbul, Marrakech, Dubai, Prague and Siem Reap – which come in sixth, seventh, eighth, ninth, 10^th, 11^th and 12^th respectively – all rank above the Big Apple.

Laura Citron, CEO of Visit London said, “We are delighted to see London top the list of TripAdvisor’s Global Traveller’s Choice Awards! To have the world’s largest travel site’s community name London as the best-rated destination in the world, is a true validation of the incredible hard work of our tourism industry, ensuring our visitors have exceptional experiences every single day of the year.

Edinburgh, Liverpool, Glasgow, Belfast, York and Manchester take second, third, fourth, fifth, eighth and ninth place respectively. While to the south of the UK and Channel Islands, London, Bath, Isle of Wight and Jersey come in first, sixth, seventh and 10^th respectively.