In a nod to the popular Beatles song, and to mark the store’s 50th anniversary, Beaverbrooks in St Johns Shopping Centre is hosting a dream event instore for diamond-lovers on Saturday 27 April from 10.00am – 5.30pm.
Hundreds of balloons will be floating across the ceiling of the store, with the name ‘Lucy’ hidden inside one balloon, along with a sprinkling of faux diamonds. Customers will be invited to grab a balloon by its ribbon and take it to a store team member to be popped. The lucky customer that finds Lucy in the sky, with diamonds, will then receive a real sparkling diamond pendant worth £975.
As well as the 9ct white gold diamond pendant, a number of goodies will also be hidden in the balloons including a Raymond Weil Maestro Beatles Sergeant Pepper limited edition watch worth £1190 and £50 Beaverbrooks gift cards. Complimentary sweet treats and fizz will also be available for shoppers to enjoy throughout the weekend.
Sam Stewart, store manager at Beaverbrooks Liverpool, said: “From birthdays to proposals, we’ve spent 50 years creating special moments for our customers in Liverpool – that’s why to celebrate our anniversary, we’re giving shoppers the chance to bag themselves a stunning diamond.
“The Beatles have an iconic history in the city, so what better way to share in our celebrations than by tapping into one of their most famous songs – and giving shoppers the opportunity to find Lucy in the sky to win a real diamond!
“Beaverbrooks is also celebrating its 100th anniversary this year, so to have been trading for half of the brand’s history is a fantastic achievement. The event will help us say a huge thank you to everyone who has supported us throughout the years and we hope that people will join us instore on Saturday 27 April for an extra special birthday celebration.”
Beaverbrooks has been a family owned British jeweller since 1919, and is proud to have been a part of its customers’ special moments for the last 100 years.
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