A new Christmas experience will take families on an adventure through Kings Dock this festive season

A unique, interactive Christmas experience will bring a special kind of magic to Liverpool’s Kings Dock this festive season, taking families on an extraordinary theatrical adventure through Christmas-Shire.

Nutmeg the elf has been looking after the Christmas magic since last year but hasn’t done a very good job and most of the supply has been spilt – probably by a cheeky reindeer! 

Without the Christmas magic, Father Christmas’ sleigh won’t be able to fly so elf friends Nutmeg and Sprout need the help of their Christmas-Shire visitors to make more magic and save Christmas. 

Visitors will join Nutmeg on an interactive, 45-minute behind-the-scenes adventure through the enchanted yurts of Christmas-Shire, meeting other charming characters as they go. 

Captivating storytelling, performances and plenty of photo opportunities will lead the elves and their human helpers to a heartwarming encounter with Father Christmas, who will gift an ethically sourced present as a reward for rescuing Christmas. 

Christmas-Shire at Kings Dock (next to the Wheel of Liverpool) is the latest project from experiential event specialists, Sneaky Experience.

Julia Benfield, director of Sneaky Experience, said:

“I can’t wait for our visitors to see the enchanted yurts of Christmas-Shire pitch up along Kings Dock.

“Christmas-Shire captures Sneaky Experience’s unique offering, we have exquisite costumes, beautiful creations from our award-winning makeup artists and a rare opportunity for our audience to be part of the story, guided by our professional cast of actors. 

“Events like this are a huge team effort and we know our visitors will love it as much as we do.”

Martin Coat, Sneaky Experience’s creative director, added:

“Being part of the Sneaky Experience creative team is like having the keys to a magical toy box, creating wonderful worlds for our audiences to get lost in.

“Watching the reactions of our visitors’ faces makes me wish I was seeing it all for the first time too, it’s a truly engaging and exciting journey to be part of for all ages.”

Christmas-Shire will be based on the banks of Kings Dock by the Wheel of Liverpool, featuring three Scandinavian-inspired yurts, which will become the Liverpool home of Father Christmas, Nutmeg and the rest of the elves before they journey back to the North Pole. 

Ben Williams, commercial & business development director at ACC Liverpool, said:

“The brilliant team at Sneaky Experience has created a magical and memorable event for us to add to the ACC’s programme of events this Christmas.

“With our annual pantomime entertaining audiences inside and the yurts of Christmas-Shire delighting visitors on the outside, it will be a festive feast for children of all ages at Kings Dock this year.”

Christmas-Shire at Kings Dock will run from Saturday 16 November to Sunday 22 December 2024, with relaxed sessions and 30-minute weekday toddler sessions also available.

Find out more information about this Christmas experience at Kings Dock here.

Find out the latest in Liverpool here.