A new dawn for Pleasureland as Adventure Coast Southport gets set to launch

Southport Pleasureland is embarking on an exciting new chapter with its rebranding as Adventure Coast Southport.

Adventure Coast Southport is set to relaunch for the 2025 season, promising fresh experiences, thrilling attractions, and immersive family-friendly entertainment.

It aims to re-establish itself as a standout destination while playing a pivotal role in the town’s broader regeneration efforts.

Norman Wallis, owner of Adventure Coast Southport, said:

“Southport Pleasureland has always been a place where families come to make lasting memories.

“Adventure Coast is the next step in our journey. We’re reshaping the park to offer a fresh, immersive experience that sets the stage for exciting additions in the future.”

The rebrand comes at a time of resilience and optimism for Southport. Following the challenges of recent months, the community is determined to rebuild, restore, and reclaim its status as a top UK coastal destination.

Adventure Coast Southport symbolises this renewed hope and commitment to showcasing the town’s spirit and potential.

Norman Wallis, owner Adventure Coast Southport — Norman Wallis

Norman Wallis said:

“Southport has faced a tough year, but our community’s determination and heart are stronger than ever.

“Adventure Coast Southport represents more than a name change; it’s a commitment to our town’s revival and a vision for an exciting future.

“We’re creating a destination that brings people together and restores pride in our town, putting Southport back in the national spotlight for all the right reasons.

“This transformation not only signifies a reimagining of the park but also represents a significant step forward for Southport, reflecting the collective determination to rebuild, thrive, and embrace a brighter future.”

New logo

It will focus on delivering a truly memorable day out through upgraded theming, improved visitor experiences, and ongoing investment in staff training and safety technologies.

Visitors will notice a new atmosphere, designed to create a sense of adventure and discovery, as the park lays the foundation for its future growth.

The rebranded park also promises a series of thrilling new developments, with further announcements in the pipeline, adding significantly to the Liverpool City region’s tourism offering.

This bold move underscores the theme park’s dedication to its visitors and the wider community, ensuring it remains a vital part of Southport’s identity while paving the way for growth, positivity, and a thriving local economy.