
Southport
A new dawn for Pleasureland as Adventure Coast Southport gets set to launch
2 weeks ago

Southport Pleasureland is embarking on an exciting new chapter with its rebranding as Adventure Coast Southport.
Adventure Coast Southport is set to relaunch for the 2025 season, promising fresh experiences, thrilling attractions, and immersive family-friendly entertainment.
It aims to re-establish itself as a standout destination while playing a pivotal role in the townâs broader regeneration efforts.
Norman Wallis, owner of Adventure Coast Southport, said:
âSouthport Pleasureland has always been a place where families come to make lasting memories.
âAdventure Coast is the next step in our journey. Weâre reshaping the park to offer a fresh, immersive experience that sets the stage for exciting additions in the future.â
The rebrand comes at a time of resilience and optimism for Southport. Following the challenges of recent months, the community is determined to rebuild, restore, and reclaim its status as a top UK coastal destination.
Adventure Coast Southport symbolises this renewed hope and commitment to showcasing the townâs spirit and potential.

Norman Wallis said:
âSouthport has faced a tough year, but our communityâs determination and heart are stronger than ever.
âAdventure Coast Southport represents more than a name change; itâs a commitment to our townâs revival and a vision for an exciting future.
âWeâre creating a destination that brings people together and restores pride in our town, putting Southport back in the national spotlight for all the right reasons.
âThis transformation not only signifies a reimagining of the park but also represents a significant step forward for Southport, reflecting the collective determination to rebuild, thrive, and embrace a brighter future.â

It will focus on delivering a truly memorable day out through upgraded theming, improved visitor experiences, and ongoing investment in staff training and safety technologies.
Visitors will notice a new atmosphere, designed to create a sense of adventure and discovery, as the park lays the foundation for its future growth.
The rebranded park also promises a series of thrilling new developments, with further announcements in the pipeline, adding significantly to the Liverpool City regionâs tourism offering.
This bold move underscores the theme park’s dedication to its visitors and the wider community, ensuring it remains a vital part of Southportâs identity while paving the way for growth, positivity, and a thriving local economy.