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The appeal has received support from across social media – including celebrity model and mother, Christine McGuinness.
The children’s hospital and charity has launched the campaign to raise much needed funds for it’s new ‘7 in 10’ Children’s Mental Health Appeal, which is raising money to transform the way mental health services are delivered to children and young people.
The appeal was launched by Strictly Come Dancing Head Judge, Shirley Ballas, after studies revealed 7 out of 10 children and young people who experience mental health conditions have not had appropriate interventions at a sufficiently early age.
Using the charity’s iconic mascot – Oli the blue elephant, Alder Hey’s digital agency, Hitsearch has created Facebook profile frames and Instagram compatible GIFs to encourage Instagram and Facebook users to change their profile pictures, post pictures of themselves wearing/using/making something blue and donate to the charity’s appeal.
Those taking part are encouraged to share a picture of themselves ‘going blue’ before donating and tagging five friends to donate and do the same. Leading the way, Christine McGuinness, former star of Housewives of Cheshire and wife of comedian Paddy McGuinness posted a stunning picture on her Instagram stories. The model and mother of three posed in a blue outfit, tagging the campaign hashtag and charity in her post – encouraging her nearly 500K followers to do the same.
“The 7in10 Children’s Mental Health Appeal aims to raise awareness of the struggle a large number of children are facing around mental health.
The @liverpoolphil is is launching a programme of re-imagined concerts starting October ?
— The Guide Liverpool (@TheGuideLpool) August 27, 2020
By joining in the #BlueForOli campaign, people will be raising awareness and the much-needed funds to create a safe place for children to receive care. We’re so grateful for the support shown so far and thank everyone who has donated – please keep sharing your pictures and challenging friends and family to do the same.”
The funds raised by the campaign will enhance inpatient and community mental health services at Alder Hey Children’s NHS Foundation Trust, enabling more children to access the treatment they need at the time they need it.
Donors can also text BLUEFOROLI to 70085 to donate £5 -Texts cost £5 plus one standard rate message.
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