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On Monday 26 November, community breastfeeding support group, Liverpool Bambis presented Arriva North West with a certificate of recognition.
The presentation rewarded Arriva’s ongoing commitment to breaking down taboos and removing any stigma around breastfeeding in public, after it signed the Mayoral Charter in August. Following this, Arriva fitted over 600 buses across Merseyside with the Liverpool Bambis sticker, alongside posters to communicate that its buses are breastfeeding friendly zones.
Liverpool Bambis, which launched the Mayoral Charter in 2017 works to support mums in Liverpool and normalise breastfeeding in public places. Today, the Liverpool Bambis group is calling upon all businesses across the city to display the Breastfeeding Mayoral Quality Mark.
Speaking about the partnership, Hazel Patterson, local authorities service manager, said: “We are delighted to have Arriva on board to support our vision of a breastfeeding friendly Liverpool.
“There are still so many negative connotations that surround women breastfeeding in public which can often cause anxiety for mums who are simply trying to feed their babies. This partnership, is a first of its kind for us and is vital to help make our vision come to life: a Liverpool which encourages a breastfeeding friendly culture.”
To celebrate the partnership, a presentation took place at the Wavertree Children’s Centre, where Arriva North West & Wales head of marketing, and mum of two, Lisa Pearson accepted the certificate on behalf of the bus operator. Lisa commented: “We are incredibly proud to be supporting the Bambis group and displaying the breastfeeding friendly stickers on our buses.
“As a parent I strongly believe it is important for us to create a positive environment for all mums who use our buses, especially those who may feel nervous during their time as a breastfeeding parent. We hope that these signs will make mums feel more comfortable when boarding our buses without the fear of being judged, and we would encourage all business across the city to join us on this transformative process.”
The Liverpool Bambis group first began providing services to women across Liverpool in 2006 and since then have supported over 20,000 women.
Hazel added: “As Liverpool has one of the lowest breastfeeding rates in the country, we are determined to reduce the stigma in our city and we hope that all businesses will follow in Arriva’s footsteps and sign the Breastfeeding Mayoral Charter.”
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