Atomic Kitten star Natasha Hamilton has launched her own record label

Atomic Kitten star Natasha Hamilton has announced the launch of her own record label, Morpho Records, marking a bold new chapter in her musical journey as both a solo artist and a mentor for rising talent.

The new label aims to develop fresh, up and coming pop talent ethically and protect them from the pitfalls of the music industry.

Over recent months, Natasha Hamilton has been deeply immersed in the studio, working on her first solo EP. In addition to this, she has been engaging in community initiatives, such as her recent appearance in Liscard, Wirral, where she switched on the Christmas tree lights and performed on stage. The new record label is her latest revelation, in what seems to be a thoroughly positive new era for the pop icon.

Natasha said:

“Life is full, creative, and moving fast, which is exactly how I like it. I’m spending a lot of time in the studio at the moment working on my solo music, and I feel the most connected to my artistry I’ve been in years. Alongside that, launching Morpho Records has opened up a whole new dimension of my career. It’s been a beautiful mix of building, creating, learning, and leading.”

Speaking of her solo music she adds: “This new music feels like a complete rebirth for me. The EP explores a journey through darkness, surrender, awakening, and stepping into your power again. It’s the most honest work I’ve ever made – vocally, lyrically, emotionally. There’s a rawness to it, but also a clarity and strength that comes from everything I’ve lived through. It marks a new era for me, one where I’m not just singing a story, I’m owning it!”

Her new label, Morpho Records, is focused on the development of future pop stars, built on values of creativity, nurture and genuine care — rather than rapid commercial success. Natasha emphasises the need for a supportive environment where artists aren’t “rushed, moulded, or treated like a product.”

Natasha explains: “I wanted to create a place where artists feel heard and empowered. Not rushed, moulded or treated like a product. A space where their individuality isn’t just accepted but celebrated. We work closely with artists to understand who they are, what they want to say, and how they want to say it – creatively, visually, strategically. It’s about building sustainable careers, not quick wins. And because I’ve lived the highs and the hard lessons myself, I bring a perspective that’s grounded in experience.”

Through Atomic Kitten, Natasha was thrust from being a teenage girl from Liverpool, to becoming a global star almost overnight. She was transported from the streets of Kensington and gigging in local pubs to living in London hotels and performing to hundreds of thousands of people all over the world and on television. If anyone knows about the pressures and pitfalls of the industry it’s her.

She explains: “I was just a girl from Liverpool who loved to sing, and suddenly my whole world changed overnight. I didn’t fully understand the scale of what was happening at the time, you can’t at that age. It was incredible, but it also came with pressures I wasn’t prepared for. Those early experiences shaped me, and they’re a big part of why I care so deeply about supporting young talent now.”

She continues: “Fame amplifies everything, the good and the painful and without the right support, it can become overwhelming very quickly. Young artists especially need safeguarding, education, and people around them who aren’t afraid to have the difficult conversations. Protecting mental health should be as fundamental as vocal coaching or rehearsal time.”

Through Morpho Records, she aims to offer a refuge from that pressure: a place where artists can express themselves authentically, learn the business and grow at their own pace. Hamilton and her team are already working with their first signed artist, and plan to open submissions soon for new pop acts seeking a supportive, artist-first label.

Natasha summarised: “Morpho Records is about building a new generation of pop artists who are brave, self-aware, imaginative, and supported properly. I want to help create careers that last, not moments that flash and fade. Longevity isn’t about being the loudest in the room, it’s about being the truest to yourself.”

Atomic Kitten star Natasha Hamilton has announced the launch of her own record label, Morpho Records, marking a bold new chapter in her musical journey as a solo artist and mentor for rising talent. The new label aims to develop fresh, up and coming pop talent ethically and protect them from the pitfalls of the music industry.

For artists interested in learning more or submitting their music, contact can be made via A&R scout Ross (ross@morpho-records.com. Find out more about Morpho records here and follow Natasha Hamilton Instagram here.

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