Big news, Apple brings a world-first Beatles listening experience to Liverpool - The Guide Liverpool

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Big news, Apple brings a world-first Beatles listening experience to Liverpool


Prepare to hear one of the most iconic albums ever recorded, like never before at the Royal Albert Dock this winter. Sgt. Pepper’s Lonely Hearts Club Band is coming home.

Last week, we were invited to London, to the world famous Abbey Road Studios to not only get an exclusive ‘first listen’ to a newly remixed iconic album, but also to meet its Grammy Award Winning producer, Giles Martin.

Having joined the masses in capturing that all important Abbey Road zebra crossing photo, we joined Giles in the studio. Son of legendary Beatles producer, George Martin, Giles sat down for a chat with our Jay to talk growing up with music and remixing this incredible album from the original tapes.

Tate Liverpool and National Museums Liverpool, with a little help from The Beatles, announce a unique presentation of Sgt. Pepper’s Lonely Hearts Club Band as a Christmas gift to the city. This free immersive experience will be presented at the Dr Martin Luther King Jr Building at the Royal Albert Dock Liverpool from Thursday 19th December 2019 to Thursday 9 January 2020 and is a worldwide first.


Tate Liverpool and National Museums Liverpool have collaborated with Apple Corps Ltd. to present a remixed version of The Beatles’s pioneering Sgt. Pepper’s Lonely Hearts Club Band played in Dolby Atmos, an immersive sound environment that feels as if the band is performing live in the space. This free event, situated at the heart of Liverpool’s iconic Royal Albert Dock Liverpool will transport listeners to Abbey Road this Christmas.

Helen Legg, Director, Tate Liverpool, said: “We’re excited to be working with National Museums Liverpool to bring this unique listening experience to the city. At the time they made Sgt. Pepper’s Lonely Hearts Club Band, The Beatles were at the epicentre of pop and performance art of 60’s London which strongly influenced this tremendous record. Listening to this special mix is like hearing something familiar for the first time. It sounds so fresh, you can hear every element which just underscores how wildly inventive it was.”

Producer Giles Martin said: “Sgt. Pepper’s Lonely Hearts Club Band is one of the most important and ground-breaking albums of all time. In many ways it changed how records could be made. The Beatles stopped just simply making music and started painting pictures with sounds that hadn’t been heard before. Experiencing this Dolby Atmos mix allows us to fall into the record and to totally immerse ourselves in the fantastical world that was so beautifully created at Abbey Road Studios over 50 years ago.”

Paul Gallagher, Deputy Director – Museum of Liverpool, said: “The Beatles are part of Liverpool’s DNA but it’s rare that you’re able to work with the music industry experts who hold their legacy so close. It’s fabulous that technology has caught up to allow us to hear, for the first time in such clear detail, the innovation and incredible imagination of the group. The cutting edge sound and the immersive experience will blow visitors away.”

Much of the subtlety in The Beatles’s music was lost in the original mixes due to the technological limitations of the time. Stereo and 5.1 mixes improved the sound over the years but now the astonishing clarity of the special mix, played in Dolby Atmos, promises to bring to life all the nuance and innovation that the band brought to the album in 1967, placing the audience inside the recordings like never before.

Believe us when we say, you will hear instruments, lyrics, background sounds and more that you never even noticed before – even if Sgt. Pepper’s Lonely Hearts Club Band is your favourite album. The Dolby Atmos experience left us feeling like we’d experienced a live Beatles gig with a blind fold on, you’d swear you could feel the band in the room. Most definitely an experience not to be missed.

The record was complemented by one of the most iconic album covers of all time created by Sir Peter Blake and Jann Haworth. Blake’s influence can still be felt across Liverpool’s waterfront today, with his Dazzle Ferry operating on the Mersey and Dazzle Flags in Tate Liverpool’s café, alongside his long-term connection to the John Moores Painting Prize at the Walker Art Gallery, as junior prize winner (1961), juror (2006) and in his current status as patron.

A truly unique Christmas gift, a treat for the Beatles lover in your life or simply a way to spend an hour over the Christmas break, Sgt. Pepper’s Lonely Hearts Club Band, The Immersive Experience will leave you spell bound.

Tickets are limited and restricted to two per person. Visitors will need to book timed slots for this unique, immersive listening experience. Advance booking is highly recommended. Free tickets are available here, from Monday 2nd December 2019. 

Get all of the latest news for Liverpool and beyond here.

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