Budweiser teams up with Everton as founding partner of Hill Dickinson Stadium

Everton Football Club has announced a major new partnership with Budweiser, who will become a Founding Partner at the club’s brand-new Hill Dickinson Stadium.

The globally recognised beer brand will also take on the title of Everton’s Official Beer Partner at Hill Dickinson as part of the deal, bringing its experience from iconic venues like Wembley and The O2 to help shape the Blues’ next chapter.

Fans heading to the new riverside stadium can look forward to seeing Budweiser front and centre on matchdays, with the brand playing a key role in creating a vibrant fan experience throughout the ground.

Supporters will be able to enjoy Budweiser and a range of other beers, ciders and alcohol-free options from the Budweiser Brewing Group family at bars, concourses, kiosks and in the lively Budweiser Fan Plaza – a 17,000-capacity space for pre and post-match gatherings.

Inside the stadium, Budweiser will also have a presence at Dixie’s Sports Bar on Village Street – one of the key social hubs at the new ground. And for fans watching from home, the partnership includes access to Budweiser through Everton’s Official Beer Machine partner, PerfectDraft, available via PerfectDraft.com.

Everton is aiming to deliver a top-class fan experience at Hill Dickinson Stadium, and Budweiser’s involvement will also support that goal through new innovations. Fast-pour systems and self-service kiosks will be installed to reduce queuing times and give supporters quicker, easier access to food and drink on matchdays.

Angus Kinnear, Everton’s Chief Executive Officer, said:

“To have a globally recognised brand like Budweiser on board as a Founding Partner of Hill Dickinson Stadium says a lot about where the Club is heading. They share our passion for football, innovation and creating brilliant experiences for fans. This partnership will help deliver something really special for Evertonians.”

Brian Perkins, BU President of AB InBev, Europe West, added:

“This partnership with Everton is built on shared values – passion for the game, a drive for innovation, and a focus on world-class fan moments. We’re proud to support the creation of a new matchday culture at Hill Dickinson Stadium and connect even more closely with fans across the UK and beyond.”

Find out everything you need to know and more on Everton’s website.

Go behind the scenes at Hill Dickinson Stadium as tours kick off this September.

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