Clothing brand Montirex launches sport-focused mental health foundation

Credit: Montirex

Fast-rising sportswear giant Montirex has officially launched The Montirex Foundation, its dedicated charitable arm, with a bold mission to support youth mental health through sport.

To mark the launch, Montirex has officially partnered with suicide prevention charity Campaign Against Living Miserably (CALM) to release the second chapter of its powerful initiative: “Break The Wall”.

Now in its second year, Break The Wall continues to spark urgent conversations around mental health—especially among young men—and pushes back against the silence and stigma still surrounding it.

Break The Wall 2025 kicks off today with the premiere of a raw and emotionally charged short film, featuring boxer Ted Jackson and actor Alfie Cain. The film dives into the silent battles many young people face, encouraging viewers to lean into vulnerability, speak up, and “Break The Wall” that isolates them.

The storytelling is unfiltered and relatable—sparking real talk about the pressure to be tough, the pain behind the silence, and the strength in opening up.

Built on the belief that sport and community can be powerful tools for change, The Montirex Foundation aims to foster a culture of support and solidarity within different sectors of charity work to create lasting change, focusing on grassroots sports, community initiatives, health, and the arts.

In terms of the community support that Montirex already commits to, the sportswear brand sponsors football club AFC Knowsley’s first team and has previously raised thousands in support of Liverpool baby hospice, Zoe’s Place.

Through long-term partnerships, storytelling campaigns, and grassroots action, the foundation is determined to create safe spaces for young people to thrive—on and off the pitch.

Montirex Co-Founder, Daniel Yuen said:

“We’re incredibly proud to launch the Montirex Foundation, and we thought there was no better way to announce the charity than with the launch of our second Break The Wall campaign with our long-term partner, CALM.

“We know the walls people build around their mental health can be hard to tear down—but connection, compassion, and conversation are the first punches. We’re here to remind everyone: check in with your mates, ask the hard questions, and don’t be afraid to talk.”

Simon Gunning, CEO of Campaign Against Living Miserably (CALM), said:

“We’re incredibly grateful for Montirex’s continued support. Breaking down the stigma that surrounds suicide and providing everyone with the tools they need to actively help someone who might be struggling is at the centre of what we do, and their Break The Wall campaign works in total harmony with that ethos.

“The Montirex Foundation will undoubtedly go on to achieve great things and ultimately save lives – I’m very proud that CALM gets to be part of that journey with them.”

To celebrate the foundation launch, Montirex is hosting an unforgettable night at Camp and Furnace, Liverpool, on Thursday 14th August.

What to expect:

Exclusive screening of the “Break The Wall” short film
DJ sets and music
Live talks from Montirex, CALM leaders and friends of the brand
Boxing competitions with prize giveaways
Free haircuts from local barbers
Mental health connection spaces designed to inspire real conversations
Montirex ambassadors

The Break The Wall short film can be viewed on Montirex social media channels from today. Stay connected with Montirex via social media or in‑store over the coming days to learn how you can be part of this exclusive launch event.