Coleen Rooney invests in Liverpool based Applied Nutrition ahead of the company's IPO

Coleen Rooney, TV personality and wife of former Everton & England footballer Wayne Rooney, has announced her intentions to invest in Applied Nutrition shares at the company’s upcoming IPO.

This announcement comes as the company prepares to IPO on the London Stock Exchange later this month. On Tuesday, the company announced a valuation range of between £340m and £400m for the company.

Founded in Liverpool in 2014, Applied Nutrition has successfully expanded its reach, offering a diverse range of nutrition products, including protein powders, protein bars, collagen products, and vitamins, which are sold in over 80 countries worldwide. The company has successfully built its reputation as a trusted sports nutrition, health and wellness brand, and targets a wide range of consumers worldwide, including professional athletes, fitness enthusiasts and health-conscious consumers.

Coleen Rooney, who began her partnership with Applied Nutrition as a brand ambassador earlier this year, expressed her enthusiasm for the investment.

She said:

“I’ve been genuinely impressed by Applied Nutrition’s journey from its roots in Liverpool to becoming a leading sports nutrition, health and wellness brand,”

“The Applied story is inspiring, and I used their products even before I was an ambassador. That’s why I’ve decided to invest in the company—I’m excited to be part of its future.”

The exact amount of Coleen’s investment remains undisclosed but it includes an acquisition of shares in the company at IPO, signalling her confidence in Applied Nutrition’s growth trajectory.

The investment aligns with the company’s strategic drive to enhance its retail offerings to ordinary investors, further democratising access to its four product ranges.

Alongside JD Sports Fashion Plc, Andy Bell and Peter Cowgill, who are current investors in the company, the IPO has already attracted highly successful entrepreneurs such as Mohsin Issa and several others, who are investing personally into the company at IPO.