Everton agrees hummel extension
2 months ago
Everton Football Club has agreed a contract extension with hummel that will see the Club continue its relationship with the iconic sportswear brand until the summer of 2024.
Since first partnering with the Club in 2020, hummel have been integral to five record-breaking kit launches.
The new agreement will see hummel continue to manufacture and supply Everton with bespoke playing, training and travel wear for the 2023/24 season.
As technical partner, hummel kits out the Men’s, Women’s and Academy squads, as well as the Club’s coaching and Everton in the Community staff.
Their innovative design and production has also led to a range of limited-edition products, including the Alan Ball training shoe – marking 50 years since the Everton Giant wore his iconic white hummel boots – and more recently the ‘Stars and Stripes’ US warm-up shirt and the Copenhagen 21 LGBTQ+ warm-up jersey.
hummel will continue to work with the club’s official retail partner, Fanatics, helping to deliver a comprehensive selection of official merchandise to Everton fans.
Fanatics, a global leader in licensed sports merchandise and leading digital sports platform, currently operate the Club’s Everton One and Everton Two retail stores and evertondirect.com, the club’s official online store.