Everton announce new partnership with BarberBoss

Everton Football Club has agreed a new partnership with BarberBoss who become the Club’s first Official Men’s Grooming Tech Partner.

Founded in Birmingham and now expanding globally – including the recent opening of an Asian headquarters in Singapore – BarberBoss is swiftly establishing itself as a leader within their sector. The brand has gained significant recognition across the UK and Europe for its high-quality grooming tools, modern design and accessible price points.

The partnership will see the BarberBoss brand showcased to global audiences on matchdays at Hill Dickinson Stadium, across Everton’s digital and social media platforms, and through a series of activations throughout the multi-year agreement.

Mark Rollings, Chief Partnerships Officer at Everton, said:

“BarberBoss is a growing consumer brand that is challenging established names in the male grooming technology sector, with exponential growth across the UK, Europe and Asia. Their impressive industry recognition and rapid global expansion make them a perfect fit for Everton as we continue to develop innovative, high-performing partnerships. This is an entirely new commercial category for the Club, and we’re excited to welcome such a dynamic, fast-rising brand into our growing commercial portfolio.”

BarberBoss has earned multiple industry accolades, including being named by The Telegraph as

producing 2025’s “Best Value Hair Clipper for Men” and “Best Value Father’s Day Grooming Gift”, as well as receiving recognition as The Times’ “Regional Rising Star” in 2025, underlining its stature as a fast-rising international challenger brand. Its products continue to feature in top-tier recommendations from Amazon, GQ Magazine and leading consumer guides across the UK, Europe and Asia.

Minnie Nguyen, Founder and Director at BarberBoss, said:

“BarberBoss are honoured to be part of the Everton Football Club family now, and look forward to supporting the team and fans at Hill Dickinson Stadium. As I have been a Premier League fan since childhood, this is an exciting personal connection, as well as professional. The BarberBoss team are very enthusiastic about this powerful pairing and can’t wait to see our products in the hands of players and fans alike; growing our community to include Everton and bringing a positive impact to both sides of this partnership.”

BarberBoss joins Everton’s expanding partnership roster, following major agreements this year including the stadium naming rights partnership with Hill Dickinson and Founding Partner deals with Pepsi, Budweiser, Castore, Aramark, Seat Unique and Christopher Ward.