Everton announce new partnership with Heinz for Hill Dickinson Stadium

Everton Football Club have announced a brand-new partnership with Heinz – and it’s set to bring a familiar matchday staple to their new home at Hill Dickinson Stadium.

In a first for the Club, Heinz has been named Everton’s Official Sauce Supplier, meaning fans can now get their hands on the iconic ketchup and sauces across the ground – from concourses and kiosks to premium bars and restaurants.

Supporters will also spot Heinz branding lighting up the big screens and LED boards during fixtures and major events.

The move is all part of Everton’s wider vision to create a top-tier stadium experience that goes beyond football, blending food, entertainment and culture with big-name global brands.

Since opening in August 2025, Hill Dickinson Stadium has quickly made its mark as more than just a football ground. Alongside Everton matches, it’s already hosted major events including the Rugby League Ashes clash between England and Australia, with plenty more lined up.

Big dates ahead include Magic Weekend, international fixtures like Ivory Coast v Scotland, and matches during UEFA EURO 2028 – with even more announcements expected soon.

The Heinz deal is just one of several major partnerships secured for the waterfront venue. Others include naming rights partner Hill Dickinson, as well as collaborations with Pepsi, Budweiser, Castore, Christopher Ward and catering partner Aramark.

Mark Rollings, Chief Partnerships Officer at Everton, said the partnership is all about enhancing the fan experience both on and off the pitch, working with brands supporters already know and love.

Tom Franklin from Kraft Heinz added that the collaboration is a perfect match, bringing together football, food and community – with plenty of opportunities to make matchdays even more memorable for Evertonians.

Find out more on the Everton FC website.

Check out what’s on at Hill Dickinson Stadium this Easter.

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