Everton FC launches new ‘Forever Blue’ membership scheme

Everton Football Club has today unveiled Forever Blue  – a refreshed and reimagined membership experience for Evertonians at Hill Dickinson Stadium and around the world. 

Launched following ongoing consultation with fans, Forever Blue replaces the Club’s previous Official Membership programme.  

Supporters signing up will gain access to a comprehensive list of benefits, including greater access to tickets, improved digital services, exclusive original content via evertontv, and an all-new loyalty and rewards programme.  

The new membership tiers, Forever Blue+, Forever Blue and Forever Blue Digital , offer a range of benefits and price points, ensuring every Evertonian has access to a membership based on their individual needs and location.  

Key Benefits Include:

• Priority access to tickets, with first and second priority windows for Forever Blue+ members and Forever Blue members, respectively. 
• Access to the Men’s Season Ticket Waiting List for Hill Dickinson Stadium. 
• Tickets to Women’s and Under-21s fixtures, including one free Barclays Women’s Super League match at Goodison Park and free entry to men’s under-21 fixtures. 
• Annual evertontv membership*, including original content, full-match replays, audio commentary and live Under-21 streaming. 
• Retail discounts, exclusive merchandise access* and event invites. 
• Forever Blue Rewards  – the Club’s new loyalty scheme, where supporters can earn points, enter prize draws and win money-can’t-buy experiences. 

Forever Blue has been designed to support the Club’s transition to the state-of-the-art Hill Dickinson Stadium, to maximise and reward the experience of each individual fan at the 365-day-a-year destination for football, culture and entertainment.  

Aaron Duckmanton, Chief Marketing and Digital Officer at Everton, said:

“We are delighted to introduce Forever Blue to Evertonians, our new-look Membership and Rewards programme. 

“Forever Blue has an entry point for any and all Evertonians across the world, providing our fans with improved priority ticket access at Hill Dickinson Stadium, new original content offerings from evertontv and an enhanced loyalty programme that rewards supporters for their interactions with the club, both at Hill Dickinson and across Everton platforms and products.” 

 The Club’s Forever Blue Rewards programme will integrate with a new Club app, which will launch later in the summer, enabling fans the opportunity to earn rewards from their interactions with the Club through visiting the stadium on matchday or engaging with Everton through official online channels.  

Membership Tiers & Pricing:

Supporters currently in the Auto-Renewal Scheme  for Official Memberships should note that they will NOT be automatically enrolled into Forever Blue. Fans must sign up again  to access benefits for the 2025/26 season. 

However, we are pleased to confirm that the Auto-Renewal Scheme will be in place for Forever Blue Membership purchases across the 2025/26 season. When purchasing, supporters will be given the option to opt in to the Auto Renewal Scheme for the 2026/27 season. Their Membership will then automatically renew each season unless cancelled. 

Purchase a Forever Blue Membership on the Everton FC website.

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