Everything you need to know about Taylor Town Trail to celebrate Taylor Swift

Liverpool is gearing up for Taylor Swift’s The Eras Tour with the exciting reveal of its bespoke “Taylor Town Trail.”

From June 13-15, as the American pop sensation Taylor Swift plays three sold-out shows at Anfield stadium, the city will come alive with a unique Instagram-worthy experience designed to entertain over 150,000 “Swifties” from around the world – The Taylor Town Trail.

The team that delivered the best Eurovision in history has crafted this extraordinary trail, featuring 11 stunning art installations inspired by Taylor Swift’s record-breaking back catalogue.

Liverpool is rolling out the red carpet for her fans, offering an artist-led installation trail that promises to be a visual feast.

Liverpool City Council’s Culture Liverpool team has partnered with the creative social enterprise Make CIC and numerous artists and makers from the Liverpool City Region to bring these installations to life.

Highlights include a 7-ft-high butterfly, a moss-covered baby grand piano, two impressive murals, a floral swing bench, and a red room—transforming the city into a Swiftie paradise for a week-long celebration.

This event is the latest in the city’s ‘Liverpool Loves’ campaign, showcasing why Liverpool, recently voted the UK’s best large city break, is also the nation’s premier major event city.

The Taylor Town Trail is set to enhance the concert experience and highlight Liverpool’s vibrant cultural scene.

The trail will be the centrepiece with each installation inspired by a different Taylor Swift era. 

The Taylor Town Trail will run from Saturday, 8 June to Sunday, 16 June and the full programme – which can be accessed on the Visit Liverpool website – is as follows:

1. Artwork inspired by the ‘TAYLOR SWIFT’ era

This 7ft-high butterfly installation is inspired by Taylor Swift’s debut album. Take flight (and your photo!) in front of the giant wings reminiscent of where it all began. 

Artists & Makers: Design Laser Play

Location: Royal Albert Dock Liverpool

Access Times: No restrictions

2. Artwork inspired by the ‘FEARLESS’ era

This colourful mural, inspired by Taylor’s second era, is the perfect selfie backdrop. Immerse yourself in the Fearless theme and Taylor’s lucky number…

Artists & Makers: Molly Mural

Location: New Bird Street

Access Times: No restrictions

3. Artwork inspired by the ‘SPEAK NOW’ era

Using the iconic lilac that defines this era, get your picture taken as if you are living the popstar life.

Artists & Makers: Mulberry Workshop and Quirky Design Co

Location: Metquarter Liverpool

Access Times: 8am – 10pm

4. Artwork inspired by the ‘RED’ era

Giant red lips form the backdrop for this Taylor-themed red room. See how many easter eggs you can find from this era.

Artists & Makers: Anna Mulhearn and Mulberry Workshop

Location: Metquarter Liverpool

Access Times: 8am – 6pm

5. Artwork inspired by the ‘1989’ era

Put your head in the clouds with this installation inspired by the 1989 (Taylor’s Version) album aesthetic. Take your picture-perfect polaroid amongst the hand-crafted seagulls.

Artists & Makers: Xyleia, Hannah Ng, Quirky Design Co and Submarine Studios

Location: Mann Island Atrium

Access Times: 7am – 11pm

6. Artwork inspired by the ‘REPUTATION’ era

Take a seat in this regal throne and be surrounded by snakes & skulls inspired by Taylor’s sixth studio album.

Artists & Makers: Submarine Studios, Xyleia and Mulberry Workshop 

Location: Liverpool ONE

Access Times: 8am-10pm

7. Artwork inspired by the ‘LOVER’ era

Inspired by ‘You Need to Calm Down’, this installation inspires love & inclusivity with a candy cane dream of hearts, rainbows and maybe a pink flamingo or two.

Artists & Makers: Buy By Bethan and Quirky Design Co

Location: Royal Albert Dock Liverpool

Access Times: No restrictions

8. Artwork inspired by the ‘folklore’ era

Take a seat at a replica of the iconic moss-covered grand piano that is part of the folklore era. Tickle the Ivories if you can, or sit and enjoy the tranquil setting. 

Artists & Makers: Quirky Design Co

Location: The Bluecoat Garden

Access Times: Monday – Saturday 10am – 5pm, Sunday 11am – 5pm

9. Artwork inspired by the ‘evermore’ era

Autumnal florals will provide your backdrop on this beautiful swing bench, inspired by the themes of Folklore’s sister album. 

Artists & Makers: Local Florist 

Location: Liverpool ONE

Access Times: 8am-10pm

10. Artwork inspired by the ‘MIDNIGHTS’ era

Take a seat inside the witching hour and see the world tick by as you take your Midnights inspired selfie. 

Artists & Makers: Xyleia, Mulberry Workshop and Quirky Design Co

Location: Lime Street Station

Access Times: Monday – Saturday 4.30am – midnight, Sunday 7.30am – midnight

11. Artwork inspired by the ‘THE TORTURED POETS DEPARTMENT’ era

This giant black & white mural is made up of hidden nods to TTPD – how many can you spot?

Artists & Makers: Catherine Rogers 

Location: Liverpool ONE

Access Times: 8am- 10pm

Alongside the trail, a series of ticketed craft workshops – called Liverpool Loves Taylor (Craft Version) – will also take place at Metquarter Liverpool.

People will be invited to get creative with origami which will eventually form part of one of the installations, transform t-shirts in a session called Swif-tee Transformation, upcycle denim, make collages and decorate cupcakes – all inspired by Taylor Swift. 

New dates and an additional Swiftie Friendship Bracelet Making workshop have been added due to popular demand.

Full details, workshop dates and ticket details can be found on Make CIC’s Eventbrite page. Please note, booking isessential.

Businesses and organisations across the city are getting involved in the Taylor action, including the University of Liverpool which is hosting a FREE Tay Day – a unique symposium for academics, students and fans to unpack the cultural phenomenon that is Taylor Swift. 

This sold-out event will include critical karaoke sessions, where researchers perform their findings to some of Taylor’s biggest hits and a series of interactive talks on subjects including her song lyrics, her award-winning albums and her place in feminism and the LGBTQ+ community. 

To extend the warm Liverpool welcome, there will be a Liverpool Loves Taylor information stand in operation at Liverpool Lime Street Station from 13 – 15 June, 9am to 6pm.

The team will be on hand to assist with any queries about what’s happening across the city and how to get to the concerts. An impressive Liverpool Loves Taylor banner has also been installed on the façade of St George’s Hall as an additional welcome for fans.

Businesses and organisations are being encouraged to get involved in the Liverpool Loves Taylor campaign. Submissions for related events, special offers and the Liverpool Loves Taylor marketing toolkit can be found here. 

For more on the Taylor Town Trail and Taylor Swift click here.