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After 27 successful years in the NEC Birmingham, The Clothes Show, owned by UK-based global company Haymarket Media Group, is relocating to Liverpool for July 2017!!
The new location will be home to the newly branded British Style Collective presented by The Clothes Show, an immersive, interactive and three-day city-wide festival, taking in iconic venues across Liverpool that celebrates fashion, arts and culture on a scale not seen anywhere else in Europe.
With the full backing of Liverpool City Council, British Style Collective will form an integral part of the UK’s summer festival calendar, celebrating fashion, beauty, music, wellbeing, fitness, health, and education in the creative arts.
The show will take over the whole of the ACC Liverpool site as well as utilising iconic city centre buildings including Liverpool Cathedral, St George’s Hall, and Camp & Furnace in the buzzing Baltic Triangle.
If you’re into your fashion. the chances are you’ll have made the annual freezing December trip from Lime Street to the Birmingham NEC at 7am, hoping you’d come home with bags of bargains or be talent scouted as the next Kate Moss or Lily Cole! Well now it’ll be right on our doorstep…..and in the middle of summer!
The new format will allow visitors access to a multitude of glamorous catwalk shows, shopping from over 250 fashion and beauty brands, a dedicated seat in the Echo Arena for a fashion-meets-music theatre performance, food and drink pop-ups, plus access to a timetable packed with educational seminars, designer trend presentations, beauty demonstrations, celebrity and influencer meet and greets, and exclusive interviews.
In what’s been designed to attract new visitors and exhibitors to the city over one weekend, visitors can also expect a jam packed programme of vibrant nightlife, entertainment and music into the early hours across the city.
Joe Anderson, Mayor of Liverpool said; “The Clothes Show has long been the leading fashion exhibition in the country. It is testament to the reputation of this city and its credibility when it comes to staging major events that Haymarket has chosen to make Liverpool the home to one of their flagship brands. We have world class venues, a track record of entertainment and a city full of people who live and breathe fashion. It really is a perfect fit.”
30 years ago, The Clothes Show made a memorable debut on the BBC with a TV show that would fast-become one of the nation’s favourite fashion forecasts. Here at The Guide Liverpool, we remember watching The Clothes Show hosts Jeff Banks and Caryn Franklin on BBC One on Sunday nights back in the early 90’s, showcasing the current trends and high end catwalk shows. Little did we know it would end up in our own backyard.
The Clothes Show exhibition emerged from behind our screens in 1989. With a history spanning across three decades, the show is renowned for discovering and launching the careers of household names within the creative industries, and what better place to make a brand new mark than in the creative hub of Liverpool?
The Clothes Show consistently welcomed over the years 100,000 visitors to the NEC each December, making it the largest footfall event of its kind and the leading fashion and beauty event in Europe.
Maryam Hamizadeh, Director of Exhibitions at Haymarket, commented, ‘We are excited to announce our plans for 2017 and the launch of the British Style Collective presented by The Clothes Show. We are thrilled to be working with Liverpool City Council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.”
The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street.
1 – Fashion is coming home! Liverpool is and always has been the city to launch new trends……and have a giggle at some of the more dodgy ones! But we’re far from shy and having another fashion focused opportunity to show off suis us down to the Kurt Geigers!
2 – If you’re a creative student right now, this new is HUGE! If you needed an event to work towards or some inspiration to get you through to the end of the academic year……this is it! Get on the British Style Council website and digest every nugget of information that can help you get a foot on the industry ladder…..and work your arse off you get involved! We all gotta start somewhere!
3 – The three day event will bring the biggest names in fashion and music to the city. The main arena catwalk at The Clothes Show is always phenomenal with dynamic choreography, a banging playlist and of course, all the latest trends. The line up will no doubt include a whole host of famous names in reality tv, music and of course, models!
4 – This isn’t going to be just another big arena exhibition. There’s plans to utilise a number of key venues around the city, from Camp & Furnace at the edgy Baltic Triangle to the unrivalled beauty of Liverpool Cathedral and the historic St George’s Hall. The ACC Liverpool will play its part too, but the British Style Collective 2017 will set the standard for merging fashion, culture and heritage in one epic three-day festival.
5 – Imagine the PARTIES! You know us Scousers, dressing up comes as standard! One of the most frequently asked questions at Liverpool John lennon Airport is “Can I fly in me rollers“. We do glamour like no where else. Our city is bursting with amazing venues to host the even the most famous of fashion bunnies….and their entourage! Get booking your booth’s now!
6 – Think of how much our local businesses are going to benefit from the event too! You think it’s difficult to get a brow appointment now? Our city salons are going to be mega busy styling our guys and girls to the max ahead of three days of fashion-based fun!
7 – There’s potential for worldwide stardom. Could you be the next Kylie Jenner, Gigi Hadid or Alessandra Ambrosio? With big fashion events come model and talent scouts. Dress up, look sharp and show them what our Liverpool lads and ladies can do!
8 – On a wider scale, this is another opportunity to show the rest of Europe what our city is capable of. Hosting large scale events like this, with our abundance of stunning hotels, independent restaurants and the best sense of humour around, visitors are in for a full on 360 experience.
9 – Bit of a minor point this one but anyone who has made the pilgrimage to Birmingham every cold, wet December will fully appreciate the sheer wonder of this stylish spectacle moving to our very own city. Wobbling on your heels at a baltic Birmingham New Street station at 8pm on a Sunday night with 28 bags of bargains and freebies is a thing of the past! Chuck it all in a Delta and be home in time for your roast!
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