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To help the cause, Pedro’s August special pizza, “Sgt. Pepperoni’s Lonely Hearts Club Band”, pays tribute to The Fab Four. Pedro’s will donate 50p of every August special pizza purchased to the Strawberry Field Regeneration Fund in Liverpool – because we all know it’s easy to get by with a little help from our friends.
Strawberry Field, formerly The Salvation Army Children’s home near where John Lennon grew up, is to be revived under a new redevelopment project. The scheme is set to re-open Strawberry Field and return the iconic red gates to the public, giving visitors the chance to walk through the grounds where John Lennon played as a child. The original word-famous red gates are currently on display at The Beatles Story, to help raise funds and awareness of the project to its visitors. These gates will return to the iconic site once building work has been completed.
The ground breaking venture will tell the story of Lennon’s childhood connection with Strawberry Field and sit alongside ‘Steps to Work’, a vocational training and work placement hub for young people with learning disabilities, seeing unique and innovative projects come together to unite community, business and tourism in the City of Liverpool.
The Sgt. Pepperoni’s Lonely Hearts Club Band pizza is one for the meat lovers, with four types of pepperoni representing each member of the Beatles – Pepperoni-Salame, Pepperoni-Madeo chilli, Napoli Salami Picante & Napoli Pepperoni Picante.
Not just a tasty treat, the pizza will also aid an incredible cause, assisting The Salvation Army and The Beatles Story to ensure that a key piece of the band’s history and nation’s heritage remain intact.
Beatlemania has truly taken Crazy Pedro’s Liverpool by storm, following their world record attempt for The Largest Gathering of Beatles Impersonators. Plus, the impending International Beatles Week festival taking place 22nd – 28th August, continuing The Beatles craze. This month’s special is a celebration of the band and the incredible impact they have made on Liverpool and the rest of the world.
Crazy Pedro’s Director, Lyndon Higginson: “Pedro is a Beatles fan, and we are proud to show our support to this project, helping the Salvation Army reopen ‘Strawberry Field’ and return the world-famous red gates to where they belong. This project is really important to us and something we want to make a reality. We simply could not miss the chance to be part of this incredible legacy.”
A Salvation Army spokesperson said: “We are grateful to have Crazy Pedro’s Liverpool and The Beatles Story as supporters, helping us to restore Strawberry Field site by donating 50p of every “Sgt. Pepperoni’s Lonely Hearts Club Band” pizza purchased. There is a true sense of togetherness in Liverpool. This is not only an integral part of the city; it also is a part of heritage we want to preserve, leaving a true experience of what inspired Lennon to write Strawberry Fields Forever to the younger generations.”
Dave Milner, Marketing and PR Executive at The Beatles Story, said: “The Beatles Story have proudly supported The Salvation Army’s meaningful vision for Strawberry Field since its conception and when we heard about Crazy Pedro’s idea to raise money for the charity through pizza, we couldn’t help but be excited. We hope that members of the public will get involved and ‘give pizza a chance’ this month in aid of the fantastic project.”
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