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The Canadian star, 44, and Liverpudlian actress, 28, who appear together in forthcoming comedy Free Guy, feature in a comedic video promoting the cause.
Twentieth Century Studios film Free Guy, which is directed by Shawn Levy, tells the story of Guy, a bank teller who discovers he is actually a background player in an open-world video game and decides to become the hero of his own story.
The video, recorded against the backdrop of a film set, sees Reynolds calling for the public to be like his character in the film who “always gives 100% at everything he does”.
Killing Eve star Comer, meanwhile, says every donation could save up to three lives.
The clip also includes snippets from Free Guy, including a scene in which Reynolds declares:
“There’s a little hero inside all of us.”
Printable badges sporting the logo “I’m a great guy” are also available to download online as part of the campaign.
The NHS is calling for blood donors to come forward if they are O positive, O negative or B negative.
Comer is due to appear in a number of forthcoming TV and film projects, including Sir Ridley Scott’s eagerly awaited historical epic The Last Duel.
While Reynolds recently completed a takeover of Welsh football club Wrexham with fellow actor Rob McElhenney.
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