John Lewis Liverpool to unveil dazzling new Beauty Hall

The flagship store in Liverpool ONE is getting ready to officially launch its all-new Beauty Hall, and the celebrations promise to be as glamorous as the transformation itself.

Running from Friday 8 to Sunday 10 August, John Lewis new Beauty Hall is hosting a jam-packed weekend of exciting beauty experiences, product demos, DJ sets and masterclasses – all completely free to enjoy.

And the timing couldn’t be better. After weeks of anticipation, John Lewis is unveiling a stunning new-look Beauty Hall that’s bigger, better, and filled with some of the most sought-after names in skincare, make-up and fragrance. Think Fenty, Laneige, Trinny London, Chantecaille, Jo Malone London, Loewe and La Mer – all under one roof.

From new brands and exclusive services, to pop-ups and giveaways, the entire weekend is being curated to show off the sparkling new space in style – and it’s all happening right in the heart of Liverpool ONE.

What’s new in-store?

The beauty destination has had a full glow-up, with more floor space, sleek new counters and exciting additions including a brand-new piercing studio from Tish Lyon, which even offers custom jewellery welding – the ultimate luxe finishing touch for beauty lovers looking for something unique.

Fragrance fans will be in heaven too, with a new fragrance zone dedicated to some of the world’s most iconic scent brands including Loewe and Byredo. Whether you’re stocking up on your favourites or discovering something new, this is a serious step up in Liverpool’s beauty offering.

A weekend packed with beauty, beats and freebies!

To celebrate the transformation, John Lewis Liverpool is throwing a three-day event from Friday 8 August that promises to be anything but ordinary.

Step outside to Paradise Street and you’ll find a vibrant pop-up beauty playground with its very own stage hosting back-to-back masterclasses from top brands. There’ll be DJs spinning feel-good tracks, live demonstrations, exclusive giveaways, and expert advice on everything from skincare to makeup.

Step inside and there’s even more to explore – with over a dozen free beauty masterclasses, a chance to meet brand ambassadors, and plenty of surprises for shoppers across the weekend.

Here’s what not to miss:

• Elemis Airstream Pop-Up Spa: Treat yourself to a luxe skincare moment with this Formula One-inspired Airstream experience. This travelling treatment room is the ultimate pit stop.
• Laneige Claw Machine: Feeling lucky? With any beauty purchase, scan your My John Lewis card to play the Laneige claw machine – packed with some of the brand’s cult Korean beauty products.
• Fenty Beauty Launch: The long-awaited Fenty Beauty counter arrives on 8 August. Try Rihanna’s best-selling Gloss Bomb Lip Luminizer, get matched to your perfect shade, and snap a selfie in the brand’s iconic Fu$$y taxi arriving the following weekend (15–16 August).
• Free Masterclasses: There are nearly 20 different masterclasses to sign up for – here are just a few highlights:
  • Fenty Beauty x Adeola Gboyega and Naima Bremer – top tips from the pros
  • Sculpted by Aimee with presenter Charley Marlowe – TikTok-worthy glow tutorials
  • Laura Mercier x Cher Webb – master the art of effortless daytime glam
• Live DJs: While you browse, enjoy live DJ sets all weekend long, bringing an extra buzz to the in-store atmosphere.

Rebecca Johnson, branch manager at John Lewis Liverpool, said:

“We are so excited to finally welcome customers into our new Beauty Hall. It’s been a labour of love and we’re incredibly proud of how it’s turned out. The new space is brighter, more spacious and packed with some of the most exciting brands in beauty right now.

“We’ve really raised the bar when it comes to fragrance, skincare and cosmetics, and we think Liverpool shoppers are going to love what’s in store – especially the launch weekend.”

How to join in:

All activities across the weekend are free to attend, but some masterclasses have limited capacity and are expected to fill up fast. You can book your space now by visiting the John Lewis Liverpool events page.

The weekend takeover runs from Friday 8 to Sunday 10 August, with additional activations like the Fenty Fu$$y taxi rolling into town the following weekend, 15–16 August.

Whether you’re looking to revamp your skincare routine, treat yourself to a new scent, or just enjoy a fun day out with friends, this beauty bonanza is set to be one of Liverpool’s most exciting summer events.

For more details and bookings, head to johnlewis.com or visit the Liverpool ONE store.

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