Liverpool based Wild Thang expand to New Jersey, USA

In a momentous leap forward, Wild Thang proudly announces the opening of its newest office in New Jersey, strategically positioned next to the bustling city of New York.

This significant expansion marks a pivotal moment in our company’s journey, underlining our commitment to growth and international presence. Choosing New Jersey as our newest location comes with numerous advantages. From its proximity to New York offering unparalleled business opportunities, it is a key distribution gateway for the whole of North America which will allow us to enhance our services, collaborate with local talents and foster relationships with clients and suppliers in the USA.

This has been in the planning for well over a year, with our first steps being taken by joining ASI – Advertising Specialty Institute who have been invaluable in helping us understand the North American Market, established with a wealth of resources this aligns us with the foremost institute supporting many industry professionals and promoting the highest standards, ethics and values between members, with a membership of over 25,000 it is recognised as the foremost organisation by industry professionals across the USA.

We then went on to utilise important partnerships and relationships at home to help with our international expansion aspiration with our friends at BITA who started the whole ball rolling by connecting us with a fantastic New Jersey Company, Cove. They have been invaluable in helping us navigate the process of legally forming the U.S. company, setting up bank accounts and giving us expert legal advice which has been critical in our journey so we are ready to now officially trade stateside.

To gain insights into the American market, the Wild Thang senior team have already attended the prestigious ‘ASI Merchandise Show’ held in the convention centre in Chicago. This invaluable experience allowed us to understand the branding clothing, merchandise and print market in North America which is also fondly known in the U.S as branded swag, develop our supply chain further, meet industry leaders from ASI and tailor our approach to best serve the unique needs of our American clients.

Andrew Dwerryhouse Wild Thang MD commented:

“With offices now in Liverpool, Dublin and New Jersey, Wild Thang is solidifying its position as an international player. This expansion reflects our dedication to serving clients on a global scale and our commitment to adapting to diverse markets and cultures. We can now provide our world class service on a truly international scale! It’s another special moment and links to our ongoing international growth commitment which was recognised when we were named International Business of the Year in 2023 at the Liverpool Chamber Of Commerce Awards. Big thanks to the Chamber who have been a great help with international trade advice and a recent introduction to the U.S. embassy has created some valuable contacts. Internally Wild Thang Directors Sarah and John Howarth have done an outstanding job managing the US expansion project.”

John Howarth Commented:

“ In December we also made the trip over to New Jersey to meet key contacts to strengthen our partnership, which focused on discussing our next step plans and aspirations for the year ahead. We want to personally thank Michael Gattoni of Cove for hosting our visiting team at their offices, but also for the very kind hospitality by providing us with the all-American taste experience of Dunkin Donuts. As we take this monumental step forward, Wild Thang extends a heartfelt thank you to everyone who has been part of our journey, especially Cove and BITA. From our clients, partners and suppliers to our dedicated team and supporters, their unwavering support will further fuel our international success”

Sarah Howarth Added:

“ We are happy to report we have already delivered our first order of significant value to a prestigious client for an event in Las Vegas and the team will be visiting Las Vegas in January to attend the PPAI Expo being held in the city which is one of the biggest expos in North America.

Wild Thang’s expansion into the USA signifies a bold step into a new chapter of growth and international success, we have also recently heard we have been named one of the distributors of the year in the UK which is another wonderful moment for Wild Thang and the perfect start to the year. As always these things never happen overnight and it has been a complete team effort to get to this point. As a team we are now ready to make a mark in the American business landscape by simply delivering our one world class solution for branded clothing merchandise & print. Watch this space as there is plenty of new exciting US projects on the horizon that we will share about in the near future.”