Liverpool City Region Tourism Awards reveal shortlist for 2025

The Liverpool City Region Tourism Awards has revealed its shortlist for 2025 after receiving most entries ever.

The awards celebrate the people, places and experiences powering a visitor economy worth £6.25 billion, showcasing the quality, creativity and welcome that make Liverpool City Region one of the United Kingdom’s most compelling destinations.

With 20 categories spanning accommodation, attractions, food and drink, entertainment, events and innovation, this year’s shortlist underlines the scope of the region’s offer. From small independent pioneers to large scale venues, from accessible and inclusive experiences to regenerative tourism, the breadth of categories reflects a visitor economy that is dynamic, diverse and ambitious across all six boroughs.

The winners will be announced at a glittering ceremony at Liverpool Cathedral on Thursday 5 March 2026, hosted by Radio Merseyside presenter, Kevin Duala. Category winners are eligible to be considered for the national VisitEngland Awards for Excellence, providing a route to wider recognition beyond the city region.

The awards utilise independent judging, including expert panels, interviews and mystery shopping, where relevant. The practical feedback gained is designed to helps businesses sharpen operations, raise service standards and invest in accessibility and sustainability to improve the visitor experience. For visitors, award recognition provides confidence in quality, consistency and value, helping them choose experiences that deliver memorable stays and repeat visits.

Natalie Wyatt, Managing Director, Liverpool City Region Destination Partnership, said:

“The Liverpool City Region Tourism Awards have the power to generate a great sense of achievement for the people who deliver exceptional experiences for visitors every day and inspire confidence for visitors seeking to experience one of the UK’s most exciting destinations. There’s been a fantastic boost in applications this year, and it’s brilliant to see such strong engagement across so many categories.

“We’re especially proud of the response to the Accessible and Inclusive Tourism category, which reflects the impact of initiatives like January’s Accessibility Forum and the commitment of businesses across the region. Liverpool City Region is wonderfully diverse, and these awards are part of a journey we’re dedicated to continuing, ensuring that the talent, creativity and inclusivity that define our region are fully represented and celebrated.”

“Congratulations to those shortlisted, a fantastic recognition of the incredible work taking place across Liverpool City Region’s tourism and visitor economy. These businesses, individuals and events are vital to our city’s success, contributing over £6 billion each year and creating unforgettable experiences that make Liverpool City Region such a special destination. Tourism is not just about visitors, it is about the spirit, creativity and innovation that keep Liverpool thriving and ahead of the game in a competitive field.”