The kit, which is available to buy for the first time, forms part of LFC’s 2018/19 season campaign ‘This Means More’ which brings to life the very essence of what it means to be a Red; where football is a way of life, the stadium is home and the kit means identity.
The Deep Violet shade is a striking alternative to the traditional red home strip and sees a return to the colour which last featured for the club in the 2012/13 season’s third kit.
The kit adopts the same jacquard linear graphic to the front body of the home shirt, reflecting the architecture of Anfield’s iconic Main Stand. It also features Alpha Orange branding, highlighting key detail throughout the kit – a continuation of last season’s Third jersey which proved successful both on and off the pitch.
To commemorate the tragic events of Hillsborough, the 96 emblem, encased by the eternal flames sits at the nape of the neck.
The goalkeeper away shirt has been engineered in line with the outfield players’ jerseys and is a bold Vivid Cactus with Black patterned sleeves and Black embroidered logo and crest.
Liverpool FC defender Virgil van Dijk said: “As a player the most important thing is how the shirt feels and performs. This kit gives us confidence to play to the best of our ability away from home. We have the best travelling support in football and I’m excited to run out in front of our fans wearing this strip.”
General Manager of New Balance Football, Kenny McCallum said: “The new 2018/19 New Balance LFC away kit is designed to perform at the highest level, while giving the fans something fresh and new to show their support for the team. It’s a standout design that we look forward to seeing it on the pitch and in the stands next season.”
This season, LFC has introduced a new name and number style, exclusive to LFC Retail. The Alpha Orange name and number is available exclusively in LFC stores at a reduced price of £10 (previously £15 at full price). The new fonts have been designed to embody iconic characteristics of Anfield Stadium and the surrounding area.
Fans who purchase an adult shirt, junior shirt, mini kit or baby kit before the 1stJuly will also receive a £10 Liverpool FC retail voucher to spend in-store and online between 1st July and 31st July 2018.
LFC Season Ticket Holders and Members also receive 10% discount when purchasing the kit in-store and online.
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