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Taking place on Friday 12th November, Liverpool ONE’s official Christmas launch promises to be the perfect way to kick-start the countdown to Christmas, as the estate is transformed into a festive wonderland with a little help from some life size squirrels, walking presents and live entertainment.
For a taste of panto magic, re-enactments of classics such as Jack and the Beanstalk, Cinderella and Beauty and the Beast will be on offer, as well as performances from West End favourite Dream Girls, all taking place on South John Street bridge.
Radio City will be hosting music on Paradise Street to set the scene for Christmas shoppers and passers-by, while the walk-about acts, consisting of giant crackers and Christmas Belles, will be greeting visitors along the way. But the entertainment doesn’t stop there, as there will also be a festive choir serenading visitors on various street corners.
Liverpool ONE’s on-site elves will be popping up around the estate to keep an eye on who’s naughty and who’s nice, and they might even ask for a selfie!
Other must-see acts include talented students from The Hammond Dance School performing sketches, while a festive singalong will be led by Santa and Mrs Clause alongside a piano in the Galleria, inviting the public to get involved and ‘sleigh’ the Christmas classics.
Ensuring no one goes home empty handed, Liverpool ONE are working with The Mersey Forest and Liverpool City Council to distribute mini Christmas trees to take home and plant in your garden, increasing the tree coverage of the region and country. You can pick yours up from Upper South John Street on November 12th, 21st and 28th.
Much-loved favourites such as Bar Hutte – complete with festive ‘carol-oke’ – will be making its return underneath the spectacular Christmas tree on Paradise Street, offering live music and a tempting menu of festive cocktails.
“This time of year is always exciting as everyone starts to gear up for the festive season. With plenty of new additions to the retail line up this year, the offer is strong and we’re looking forward to welcoming festive shoppers to Liverpool ONE.
“And, while we are constantly abreast of any Government announcements, all indicators suggest people want to get out shopping and come together this season and we want to ensure this festive season is one which people will never forget – and for all of the right reasons.
“Our launch night is always filled with lots of surprises and has a real buzz in the air – this year is, of course, all the more special as we couldn’t hold such an event last year, so we’re really looking forward to kicking off Christmas with a whole lot of fun!”
Liverpool ONE is working with Marketing Liverpool to put the spotlight on the city at Christmas following a very successful summer for domestic tourism. A brand new creative sign-off has been launched – ‘Liverpool. Feels like Christmas’ – creating a compelling message to visit Liverpool during the festive season.
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