Liverpool ONE set to transform into beauty lover's paradise this September

Liverpool ONE is preparing for its first ever Beauty Weekend this September with the retail destination set to transform into a beauty lover’s paradise.

During the two-day event beauty enthusiasts can expect a weekend packed with surprises including professional make-up stations and demonstrations, special discounts, instore experiences and interactive photo opportunities in a celebration of beauty, fashion and style.

Liverpool ONE’s Beauty Weekend will feature instore activities, special promotions and demonstrations at shoppers’ favourite brands including Sephora, MAC, John Lewis & Partners, KIKO Milano, Penhaligon’s, Space NK and Charlotte Tilbury among others.

Liverpool ONE - Beauty Weekend — Credit: Liverpool ONE

The event will also bring music and entertainment including House of Suarez and award-winning presenter, Leanne Campbell, throughout both days.

Among the standout experiences will be a magazine cover-style photo box, a dedicated make-up hub pod and exclusive competitions and giveaways for visitors to enjoy.

The city’s passion for beauty continues to drive impressive growth at Liverpool ONE. In 2024, beauty sales at the retail and entertainment destination soared by 6.4% year-on-year compared with 2023. Beauty-led products accounted for 11% of total sales, making it the second-best performing category and the third largest overall.

Sephora’s successful launch earlier this year has been a testament to the city’s enthusiasm for premium beauty experiences.

Sarah Boyd, Managing Director at Sephora UK, said:

“From the moment we opened our doors in Liverpool this May, we knew it was going to be a success. We’ve loved working alongside our new Liverpool retail team and getting to know the local communities unique beauty shopping habits.

“The incredible energy and excitement we felt that opening bank holiday weekend, set the tone not only for the store but also for a huge summer of openings across the UK for us. Liverpool truly kicked off an unforgettable year of growth for Sephora UK.”

The upcoming Beauty Weekend aims to build on this momentum and celebrate Liverpool ONE’s position as a leading beauty destination.

Donna Howitt, Place Strategy Director at Liverpool ONE, said:

“The Beauty Weekend is inspired by Liverpool itself – a city that embraces beauty, fashion and self-expression like no other. We are renowned for our dedication to style, so it should be celebrated!

“During the last 12 months, we’ve seen incredible growth in our beauty offering, giving visitors a whole host of options to suit a variety of budgets and favourite looks and trends – we really have become a hub for the best possible beauty brands in the North West.

“This two-day event is about creating moments that our visitors will remember, while shining a spotlight on the incredible brands and talent that make Liverpool ONE such a vibrant destination.”