Liverpool ONE set to welcome luxury brands in new flagship store

TFG London, the retail group behind Hobbs, Phase Eight, Whistles, and homeware brand Inside Story, will open its largest-ever store at Liverpool ONE.

The TFG London flagship store will occupy a prime location in Liverpool ONE on South John Street.

Owner of Hobbs, Phase Eight, Whistles, and homeware retailer Inside Story, TFG London is set to open its doors next Spring.

The flagship Liverpool ONE store marks the return of all four of the brands to the city, and will be home to the quartet of TFG brands’ complete collections, including Hobbs’ timeless selection of luxury fashion, Phase Eight’s occasionwear ranges, and Whistles’ line-up of contemporary womenswear.

Specialist collections including bridal and petite ranges will also be on offer, as well as a luxury styling suite for event shoppers. The store will also house an Inside Story homewares department, boasting its extensive range of soft furnishings and home accessories.

Caraline Money, Global Retail Director of TFG added:

“We are thrilled to be returning to Liverpool with our new multi-site flagship store which will house Hobbs, Whistles, Phase Eight and Inside Story all under one roof.

“Our new store strategy is focused on opening bigger and better stores in prominent shopping destinations like Liverpool where we have built a loyal ever-growing customer base. The new store will enable us to showcase our full collection such as petites and bridal, offering our customers the complete head-to-toe outfit suggestions for every occasion in our beautiful, enhanced store environment.”

TFG London’s selection of Liverpool ONE as the home of its multi-site flagship is the latest in a series of brand investments into South John Street.

This includes recent openings from the likes of fashion powerhouse Zara, who unveiled the first stage of their significantly upsized store earlier this month. Zara is set to launch its complete 42,000 sq ft store this December.

Rob Deacon, Director of Asset Management at Grosvenor, said:

“TFG London is another step in South John Street’s evolution, reflecting our strategy of securing new brands and upsizing existing retailers to add to its ‘best of the high street’ mix.

“Making their return to the city for the first time in five years, we’re excited to welcome Phase Eight, Hobbs, Whistles and Inside Story’s complete fashion and homewares offer, complementing our existing line-up of top retail brands.”

The news also follows the opening of Montirex’s first-ever bricks and mortar store. The coveted technical outdoor and sportswear brand is also located on South John Street, delivering its collection of sportswear and outdoor wear across 3,000 sq ft.