Liverpool’s Glamify Fashion launches sister brand ‘Studio Leisure’

Liverpool’s fashion scene is about to get a stylish new addition as Glamify Fashion, founded by Ashley Ali and Hollie Cassidy, unveils its latest venture.

Building on the success of Glamify Fashion, the husband-and-wife team is set to open Studio Leisure this Friday, launching a blend of activewear and loungewear designed to meet the evolving needs of today’s fashion-forward consumers.

With Glamify Fashion already making waves in the industry and dressing high-profile celebrities, the decision to introduce Studio Leisure comes as a natural progression for the owners.

Hollie Cassidy, co-founder of Gamify Fashion, said:

“I’m excited to launch our exclusive Studio Leisure brand where each piece has been designed by our in-house team and which we feel bridges the gap in the apparel market for clothing that can be worn as both activewear and loungewear. We noticed that the pandemic accelerated a consumer shift towards the demand for functional clothing.

“This has been the foundations for both Glamify Fashion and Studio Leisure’s core offerings, giving the consumer exactly what they are looking for; a staple for all wardrobes and occasions without compromising on quality or extortionate prices.”

Glamify Fashion has gathered a loyal following by designing garments for real people, and Studio Leisure will continue this ethos. The brand’s focus on fit, feel, and style aims to resonate with women seeking clothing designed with purpose, whether for daily errands, socialising, or working out.

This was something Hollie has always been passionate to reflect with the brand as this was a fundamental reason in creating the brands. Hollie is a mum of two and wanted to create the perfect brand that suited all women and children (Glamify Kids), which she has successfully created.

As a mum of two, Hollie’s personal passion for creating inclusive fashion that caters to all women and children (Glamify Kids) shines through in the brand.

With the launch of Studio Leisure this Friday, the team have created a wellness event to not only promote their exciting new range of clothing, but guests will also be able to participate in a yoga session with the popular Lily White and enjoy healthy juices from the Juice Hut. 

Hollie added:

“This launch aims to set the tone for future events going forward that will all revolve around community and lifestyle. We also have an extensive influencer guest list attending the event including Beth Wainwright (founder of BOOST), Lucy Conlan (Liverpool MUA) and Alisha Heap (influencer and influencer MUA). We are also collaborating with brands such as Say It With Diamonds, Boost Tape, Peaches & Cream and We are Sunkissed.”

One standout feature of the Studio Leisure range is its versatility. Hollie hopes consumers will appreciate the ability to mix and match items within the collection, offering endless possibilities for creating unique looks.

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