Local bridal boutique set to open a second store in the Metquarter

Fairytale Endings, the bridal and destination occasion wear store at Metquarter, is set to embark on the next chapter of its business adventure as it opens a second standalone store in the centre.

Since Fairytale Endings opened the doors to its flagship store in Metquarter in October 2020, the business has gone from strength to strength and the expansion of the business to a second store highlights its growing success.

The new bridal boutique will cater to every need of both the bride and the bridal party, with a luxurious selection of wedding dresses from numerous high-end designers, as well as bridesmaid dresses, flower girl dresses, shoes, veils and accessories.

The store, due to open in February 2024, will sell dresses to cater all sizes, ranging from sizes 4 to 28, from designers including Love by Ricca Sposa, Anny Lin, Emma Bridals, Josephine Scott and Fairytale Ending’s own brand. Fairytale Endings will make wedding dress shopping as easy and comfortable as possible for all brides to be as customers will also have the option to order dresses directly to the store. The bridal one-stop-shop will also offer alterations, fitting and collection services in store for customers to ensure all dresses fit perfectly.

Gill O’Neill, owner of Fairytale Endings, said:

“It really is a dream come true to be able to announce the opening of our second store within Metquarter and to be able to offer a standalone bridal store to our customers.

We love seeing the joy wedding dress shopping brings to our brides within our current store and so it is great that we are able to offer them a space with even more options, designers and sizes to choose from.

Being able to offer a wide selection of both sizes and styles has always been important to us, catering to brides from a size 4-28 across most of our dresses makes us among the most inclusive stores within the region.”

Jennina O’Neill Metquarter Centre Manager said:

“Fairytale Endings is truly the best in the business at what they do, brides come to Metquarter and they are made to feel magical by the warmth and guidance of the Fairytale Endings employees who are on hand to help with any request or questions the brides may have.

The expansion of Fairytale Endings across two stores within the Centre is testimony to the amazing offerings found within the existing Fairytale Endings store, with a wide variety of designers, dresses and sizes available to view when visiting the store.”

The store would like to invite all brides-to-be to its opening party on Thursday 29th February between 6pm and 8pm, where brides will get the chance to see all the store’s collections, mingle with influencers and enjoy a glass of fizz.