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Using the tagline ‘Get away to it all’, the marketing campaign will build upon the campaign in 2021 and will highlight the range of indoor and outdoor activities, attractions, bars and restaurants, which sets Liverpool apart from other destinations.
Alongside culture, attractions, food and drink, visitors expect from a city break, the campaign encourages people to explore other areas of the city region, giving ideas for days at the beach, cycling adventures and lesser-known gems this summer.
A key objective of the campaign is to encourage people to visit the city and book their tickets for experiences and attractions in advance through the VisitLiverpool website. Itineraries and a suite of marketing content will also be created.
Director of Marketing Liverpool, Chris Brown, said:
“We are delighted that we have been successful with our application for funding and for the support of VisitEngland. These resources will help us accelerate our recovery and enable us to boost demand for the city and our wider city region at a time when businesses within the visitor economy need support.”
VisitEngland Director Andrew Stokes said:
“VisitEngland is very pleased to be delivering this fund to support destinations locally as they align their activities to our national ‘Escape the Everyday’ campaign, encouraging more people to discover the fantastic array of tourism products on their doorstep and further afield.
“With the slower return of international tourists, now is the time to visit our wonderful cities and remind ourselves why they are such a draw. The funding will also support local businesses who have been working so hard to welcome visitors back and provide a stand-out experience.”
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