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Meet the Scouse goalie who’s a social media hit for his super-honest howlers and heroes videos
9 months ago
An amateur goalie from Liverpool has become an unexpected social media hit thanks to his super-honest videos showing not just great saves but some absolute howlers.
Joe Marsh set up The Scouse GK on TikTok, Instagram and YouTube in August last year, capturing all his best and worst match moments from behind the goal.
Heās just hit 125k followers on TikTok and regularly gets half a million views for his highlights videos. The biggest one attracted almost five million, and in just the last 30 days heās had a massive 16.5million total views.
Joe, who comes from Childwall, started the account after switching from outfield to keeper towards the end of last season for Honourable Artillery Company FC.
Heās been playing for the club in the Amateur Football Combination since moving to London six years ago to work in web design and branding.
After standing in for a few games, when the opportunity came up to move permanently to goal, he was happy to take it and decided to document how things went in his new position.
āI loved it so when they asked me to stay there I said Iād create a social media account,ā he says. āI just thought Iād see how it went and the first few months were OK, but the last two or three itās just gone crazy.
āI didnāt expect it to be this big, and the idea of 4.8milion people seeing one of my videos just blows my mind. Itās unbelievable.ā
Joe, whoās 28, says one of the reasons heās got such a huge following is he doesnāt pretend to be perfect.
āI think thatās what people really like about my account, Iām definitely not like a classic influencer in the sense of āhereās all the good stuffā.
āSome goalies out there put things in slow motion and have someone toss a ball and they tip it away and it looks great.
āIām going for a more honest goalkeeping vibe and goalkeepers like that because every goalkeeperās made the same mistakes – theyāve thought a shot was going wide and left it or dropped a catch and itās gone in.
āI always get other goalies commenting on those and saying, āthatās happened to meā.ā
Joe captures match and training footage on a GoPro set up on a tripod behind his goal.
āI just press record and try and forget itās there, which is sometimes hard, but I like to think it doesnāt affect what Iām doing.
āAt the start Iād be thinking, I hope I get a good save here because then itāll look great, but I was still learning to be a goalkeeper. Iāve had coaching and improved loads over six months because itās like a different sport compared to being outfield so making the videos is about me getting to be being a better goalie as well.
āAt the end of 2023 I posted two compilation videos ā all the best saves and all the goals I conceded – and even editing those I could spot a pattern of things Iād do wrong so thatās really helped me improve.ā
Joe says social media being what it is, he does get some stick sometimes for his blunders, but he takes it all in his stride.
āI know people want to see me make mistakes and concede, that definitely gets the most views and I donāt mind that. And then if the abuse comes, even thatās mostly OK. Some do go in on you but if I answer them back they usually backtrack straight away.
āMost people just like to see a game from a keeperās perspective. I get people commenting saying, āIāve never known what it was like to be a goalie but now I can seeā because a shot that looks average from open play can look amazing when you see it from behind the goal. Itās that POV, because youāre with me in the game and this is what I see.ā
With his account growing all the time, Joe signed a sponsorship deal with glove brand One Glove in February, and he was just invited to shoot with one of the Sidemen, the biggest YouTube collective in Europe.
āIāve been very shocked by the reaction Iāve had since I started the accounts but I think people just relate to the honesty so I feel like Iām just getting started,ā he says.Ā