New advertising campaign in Liverpool aims to increase awareness of recycling issues

A new advertising campaign reminding people of what they can and should recycle, and why it matters, has launched across the Liverpool City Region.  

Recycling Matters campaign adverts will be appearing on buses, trains, train stations and digital outdoor displays, as well as on local radio and on social media from September through to February. 

The advertising is part of Merseyside Recycling & Waste Authority’s Recycle Right campaign which was launched in 2018 to help increase awareness of recycling issues. This includes letting people know what can be recycled where, preventing bagged waste and unwanted materials being put into recycling bins, and highlighting what options people have when it comes to recycling and managing their household waste.

Carl Beer, Chief Executive at Merseyside Recycling & Waste Authority (MRWA), said:

“Recycle Right was launched to help highlight recycling options that people have and ultimately increase the region’s recycling rate. The campaign and all the messaging is a reminder to everyone about what they can recycle and where they can recycle it.

“A lot of us do the right things most of the time, but with the region’s recycling level at 35% there is more we can all do.”

Councillor Tony Concepcion, Chairperson of MRWA, said:

“To put it simply, we need more people to recycle more things more often. Hopefully residents will see or hear these messages and taken them on board. We will continue to push recycling messages because managing materials and resources sustainably is key in the fight against climate change and having a local environment we can all be proud of.”

Find out more about Merseyside Recycling & Waste Authority by heading to its website here.