One of the UK's fastest growing perfume brands has opened at Metquarter Liverpool

Metquarter has announced the arrival of Melite Parfums to the centre, a modern fragrance house specialising in bold, character-driven perfumes that blend French perfumery heritage with contemporary scents.

Founded in Liverpool, Melite Parfums has become one of the UK’s fastest growing perfume brands with a loyal online community on Tik-Tok and Instagram, with over 150,000 followers across both social platforms. The new shop opening in Metquarter marks the company’s first retail location, a space where customers can finally experience the brand in person.

Melite Parfums fragrances are developed in Grasse, France, the historic heart of perfumery and all perfumes are manufactured in-house at the businesses own facility in the UK. The fragrances focus on craftsmanship and are designed to offer customers long lasting scents with high concentrations at accessible price points.

Key products to be sold at the brand’s first shop opening include scents such as Intoxicating Masculinity, a breakout Tik-Tok favourite and one of Melite Parfums top performing products, Storm Born Blend, a bold, long-lasting scent and Cognac Oak, the brand’s first ever creation, designed for both men and women, blended with sweet vanilla, cognac, and cinnamon.

Scott Meltcalfe, founder of Melite Parfums said:

“I am beyond excited to be launching our first ever in person shopping experience. I can’t wait for our loyal customers and new faces to get to try some of our amazing scents. The brand was originally launched in Liverpool so of course it feels only right to open our first in person shop in the heart of the city at Metquarter.”

Jennina O’Neill, Centre Manager at Metquarter said:

“We are very pleased to welcome Melite Parfums to Metquarter. As a bold and fast-growing Liverpool brand, they bring an exciting energy to the centre. The brand’s strong connection with the local community makes them a perfect addition to our growing tenant mix, and we’re thrilled that our shoppers will be among the first to experience their unique fragrances in person.”