‘One-stop-shop’ for LFC fans The Shankly Experience set to launch soon in the city

The Shankly Experience is preparing for its full launch in 2025.

Designed to honour the legacy of legendary Liverpool FC manager Bill Shankly, The Shankly Experience promises to be the ultimate destination for any Reds fan visiting the city.

The goal of the Shankly family is to celebrate, sustain and grow the legacy of Bill Shankly.

Bill’s grandson, Chris, CEO and founder of The Shankly Experience, said:

“My grandad’s story is an inspiring one. He turned a mid-table second division football club into the biggest club in the world. He created a dynasty, and an ethos to live by. He revolutionised Liverpool FC on and off the pitch, and in doing so inspired a city and its people. We as a family are determined to make sure that story and that of the people who played a huge part in his success, such as my grandmother Nessie, are forever told and celebrated.”

The Experience is dubbed as a one-stop shop for anyone visiting Liverpool wanting an LFC-related experience, billed as the most unique offering on the market and a must for any Liverpool fan.

Chris added:

“The idea came from something I did for one of my closest friends who lives just outside Washington, DC. He had never been to Liverpool before but was a massive Red and was desperate for that bucket list visit.

“I sorted his hotel, his tours, transport, and some match tickets; took him to my grandad’s old house; showed him all the Shankly family memorabilia; and even sorted him with some signed items from his favourite Liverpool legends. We can offer and organise everything anyone would need, and the beauty is that the client only deals with one organisation for all of their activities.”

Holly Anderson, from Hollywould Connect and a director of The Shankly Experience, said:

“It’s a privilege to be asked to collaborate with the biggest name in Liverpool’s history. When I first experienced the tour, I knew immediately that it was something the world needed to see.”

Fellow Director, Peter Martin of Liverpool Connect, said: 

“When speaking with anyone visiting the city for anything LFC related I always start with Shanks, how he embodied the spirit of not just the club but the entire city, and that spirit is still the same today. As for the product itself, it’s totally unique; any LFC fan from anywhere in the world needs to see it to believe it. It truly is incredible.”

Director Grace Merritt said:

“Football has been the heartbeat of my life for as long as I can remember. Growing up, I lived and breathed Liverpool Football Club, following the team home and away with my dad, who ingrained his passion for the club into me and my brother.

“For me, this isn’t just about honouring his legacy; it’s about bringing it to life. It’s about reliving the iconic moments, celebrating the values Shankly stood for, and ensuring those lessons are passed down to future generations.”

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