PODCAST: Business leader Jayne Moore on launching new learning provider and homeware brand during the pandemic - The Guide Liverpool

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PODCAST: Business leader Jayne Moore on launching new learning provider and homeware brand during the pandemic


I Am Moore is a brand new registered learning provider and an authorised gateway provider for the Department of Work & Pensions’ (DWP) Kickstart Scheme.

We spoke to founder Jayne Moore about what IAM will bring, how it will support young people in Liverpool City Region and how you can get involved.

Jayne is also founder of Moore Media, an award-winning multimedia communications agency in Liverpool delivering PR and digital marketing for a range of businesses.

During the pandemic Jayne also set up a new homeware and self-care brand called Berry and Bay and we fond out what it was like to set up a brand new business during the crisis.

I am Moore is aimed at working with large and SME businesses which are willing to give young people an opportunity to enter the world of work, it takes young adults aged 16-24 and matches them with a six-month paid work placement. The Kickstart Scheme was created in 2020 to support young people back into employment after losing or being unable to start employment as a by-product of Covid-19.


Working with business leaders across the city region, IAM has already created over 175 opportunities for young people. With decades of leadership and learning development experience between them, heading up IAM is CEO, Stuart Fitzgerald, a passionate advocate of the SME community and the principles of social value.

Joining Stuart is head of learning and development, Lynn Lock, who boasts years of proven expertise in working with employers to match funded training opportunities for workforce development. Lynn understands the landscape and what is available to match employers’ needs, with training partners across the region allowing her to create innovative, cost-effective and impact-rich projects.

For more information about I Am Moore, visit the website, or social media – Facebook, Twitter, Instagram and LinkedIn.


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