See our video services!
At The Guide Liverpool, we’ve been helping businesses promote themselves and reach new clients and customers for years. Our professional video crew can help you increase engagement, interaction and revenue by presenting your business to a wide audience with a creative, exciting promotional video for use on multiple online channels.
A consortium consisting of leading construction businesses Morgan Sindall Construction, Curtins, Faithful+Gould, Ryder Architecture and Regenda Group is collaborating with Agent Academy CIC to create new employment opportunities for young people across Liverpool City Region.
With five years’ experience of securing jobs for young people in the creative and digital sector, creating £2.5 million in annual salaries, Agent Academy will work with the consortium to understand what can be done to encourage more young people to consider careers in construction.
During the three-month project a group of 12 young people will be challenged with finding solutions to the construction sector skills shortage. They will learn from experts in both built environment and marketing, engage in research with other young people from diverse social backgrounds and use the insights they gain to come up with answers to their unique challenge.
Every Agent Academy programme is underpinned with a client challenge enabling the young people to put their learning into practice. During this programme, the programme participants will meet with over 40 city leaders as well as hundreds of other young people to bring about their client recommendations.
Recent CITB research shows that there is significant room for improvement regarding young people’s perception of the construction industry as a career option, with it scoring 4.2 out of 10 among 14 to 19 year olds. The research showed that young people’s understanding of what a career in the construction industry entails is based on outdated stereotypes and differs greatly from the reality.
Sue Patterson, senior business development manager at Morgan Sindall Construction in the North West, said:
“We regularly visit local schools and run jobs fairs, and often find that many young people are completely unaware of the great variety of career opportunities available in the sector. As an industry, it’s our responsibility to demonstrate the wide variety of fulfilling roles that construction has to offer.
“In order to make construction more sustainable for the future and to boost employment opportunities in the communities in which we work, it’s critical that we demonstrate the great number of careers available to all young people and attract a more diverse workforce in to the sector.
“The work we are undertaking with Agent Academy enables us to take a completely fresh approach to this complex issue by having young people engage with their peers to consider solutions on how to best promote the many fantastic careers that our industry has to offer.”
Zoe Wallace, director at Agent Academy, said:
“Agent Academy has a track record tackling the talent challenge faced by the creative and digital industry by giving young people the opportunity to upskill and then kick-start their careers. We hope that this experience together with the insight from our students will give a fresh perspective to how the construction sector can tackle talent issues.
“The young people on this programme will come up with the answers that many construction industry businesses are looking for. 95% of the young people we work with gain full-time industry employment after completing the programme so it’s a win-win for everyone involved.
“We have a lot to look forward to, despite the skills challenges faced by our region’s employers there are so many opportunities and by coming up with new ways to engage the regions young people and motivate them we can make sure they are ready to take on the careers of the future.”
Ged McNicholl, regional director, Faithful+Gould, added:
“The opportunities in the construction industry are vast. Diversity in the industry is a challenge, but through the research from this project we are determined to change this to make a career in the construction industry appealing to all.
“We are all taking a collaborative and forward-looking approach to solving the challenges faced by the sector and I believe the next generation can play a big part in this, particularly when it comes to bringing new technology and more digital ways of working into the industry.”
Sign up with us to receive the latest news, straight to your inbox!