See our video services!
At The Guide Liverpool, we’ve been helping businesses promote themselves and reach new clients and customers for years. Our professional video crew can help you increase engagement, interaction and revenue by presenting your business to a wide audience with a creative, exciting promotional video for use on multiple online channels.
But bosses say the reopening on April 12 has been different to those last summer and in the run-up to Christmas with shopping habits changing, and they claimed: “Fashion is back.”
With an apparent end to the Covid-19 pandemic in sight, shoppers are buying more outfits for going out, rather than stay-at-home comfort clothes, and are also making specific trips to city centre stores.
— The Guide Liverpool (@TheGuideLpool) April 12, 2021
John Bason, finance chief of the retailer’s parent company Associated British Foods (ABF), explained:
“Our week goes Sunday through to Saturday. So, from Monday to Saturday – those six days are comfortably ahead of any seven-day period of Primark sales in England and Wales ever.
“Many individual stores broke their own sales records. We were all excited in the lead-up to Christmas last year, but we’re beating the Christmas weeks.”
He added that there has also been a shift in the spread, with pre-Covid trading typically concentrated in lunchtimes, evenings and weekends and the items being bought.
The finance chief said: “This is our emergence from the third lockdown. If you compare it to the people coming back in June of last year, and December of last year – those trends were characterised by people still buying clothes in terms of lockdown, easy to wear clothes.
“What is striking this time is, fashion is back… It feels like people are thinking more about what they’re going to wear when they go out with friends or go out to dinner and all those social occasions.”
Primark also saw that the most improved store sales were in city centres, whereas previous lockdown reopenings focused on strong sales in retail parks.
Asked whether the past 12 months has helped encourage Primark to finally embrace online sales, Mr Bason said it had not.
He said: “I’m going to be the last finance director to say it was a great 12 months. We’ve lost £3 billion in sales and about £1 billion in profit. So, we’re talking big numbers.
“But what you’ve got to do is keep your mind on what’s the business model going forward… We are very distinctive, we’re the best value around and you can’t get our value online.”
Sign up with us to receive the latest news, straight to your inbox!
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
|cookielawinfo-checbox-analytics||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".|
|cookielawinfo-checbox-functional||11 months||The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".|
|cookielawinfo-checbox-others||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.|
|cookielawinfo-checkbox-necessary||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".|
|cookielawinfo-checkbox-performance||11 months||This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".|
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.