Primark Liverpool unveils new beauty studio

The new concession is operated by Nails, one of the fastest growing nail salons in Ireland, bringing the total number of beauty studios available to Primark shoppers across the UK to 16.

The stunning salon is open daily, offering treatments such as manicures, pedicures, gel sets and a range of brow services from lamination to threading. Nails, which is located on the first floor of the Primark Liverpool store, joins the Tasty by Greggs Cafe and the WornWell vintage clothing concession, both of which opened as part of an extension to the store last year.

“Nails first opened with its standalone store in Dublin in 2013, and first partnered with Primark in 2018 to open a beauty studio in its flagship store on Mary Street”. It’s arrival in Primark’s Liverpool store is the beauty concessions’ first opening this side of the Irish sea as it expands its reach to even more Primark customers and beauty fans.

Primark Director of New Business Development Tim Kelly added:

“We’ve been so pleased with the success of our partnership with Nails in Ireland over the past decade that we’re thrilled to bring the outlet to British shores. It’s giving our Liverpool customers even more reasons to visit their local store as we combine beauty and style in a convenient and affordable way for the very first time. This is our 16^th beauty concession in the UK, and 30^th overall in the business as we continue on our mission to offer unrivalled in-store experiences.”

Director of Nails Orit Brahami at Nails said:

“At Nails, the idea was to always give the best customer service and the best beauty experience. It’s been a very busy few years growing and developing but we have a very strong dedicated team and our technicians are experts in their craft. We are very excited to open our first beauty studio in England and we will continue to meet our customers expectations. We would like to thank Primark for all these amazing opportunities, the strong partnership we have formed and all their support in this beautiful journey.”

Nails first opened with its standalone store in Dublin in 2013, and has since expanded to Primark stores in Mary St, Liffey Valley, O’Connell St, Newbridge, Waterford, Galway, Tallaght and Dundrum stores in Ireland, and in Belfast in Northern Ireland.