Pro:Direct Soccer launches flagship concept store in Liverpool ONE

Premium football performance and culture retailer Pro:Direct Soccer has unveiled its groundbreaking PD:FC concept store in the heart of Liverpool.

Pro:Direct’s flagship PD:FC concept arrives at Liverpool ONE as part of the brand’s newly established presence across two of football’s most influential cities. The 6,000 sq ft Manesty’s Lane space brings the full PD:FC experience to Liverpool, complementing its Manchester counterpart and completing the brand’s planned flagship footprint across the region.

The store offers a curated mix of on-pitch innovation and off-pitch expression, including elite-level performance gear, training essentials, terrace-inspired fashion, and city-ready apparel and footwear.

Designed as more than just a retail destination, PD:FC serves as a cultural hub – drawing inspiration from the streets, stadiums, and creative energy that make Liverpool and Merseyside a global epicentre of football culture.

Rooted in Pro:Direct Soccer’s long-standing ethos, “The Professionals Choice,” the PD:FC concept delivers an elevated retail experience tailored to the modern football consumer. Every detail has been carefully considered – from premium lifestyle collections influenced by terrace trends to an in-store 3D digital foot scanning system typically reserved for elite players.

PD:FC Liverpool is set to become a focal point for the local football community, bringing together players, coaches, fans, and creatives into one shared space that celebrates the game in all its forms.

Sam Baldock, Chief of Brand at Pro:Direct Sport, said:

“Liverpool is a global icon of football culture – a city where history, passion, and creativity have shaped the identity of the game. Bringing our PD:FC concept to Liverpool ONE is about more than opening a store; it’s about establishing our vision in one of football’s defining cities. We’re excited to welcome the community through our doors.”

Donna Howitt, Deputy Centre Director at Liverpool ONE, said:

“We’re absolutely thrilled to be welcoming PD:FC to Liverpool ONE. It’s a completely new concept for our visitors, and we’re confident they’re going to love every minute of it.

“Liverpool is a city that lives and breathes football, so bringing PD:FC right into the heart of it all just feels like a perfect fit.”

With doors set to officially open on the 28^th March 2026, PD:FC is kicking things off in style with an unmissable first come, first served launch event where the first through the door will unlock a series of money-can’t-buy prizes.