Red Run launches FOUNDERS' CLUB Collection celebrating inclusivity, unity & philanthropy

Red Run has announced the launch of FOUNDERS’ CLUB, a new 12-piece continual collection that embodies inclusivity, comfort & trend led active streetwear.

Since its launch in 2020, Red Run has quickly built a fiercely loyal customer base and FOUNDERS’ CLUB pays tribute to those who have supported the brand from the beginning and who have joined along the way.

This wearable collection features some of Red Run’s best-selling silhouettes via a sophisticated navy blue and white colour palette. FOUNDERS’ CLUB also marks Red Run’s debut into menswear, via an initial small capsule within the range showcasing a t-shirt, tech pants, and hooded sweater.

The main AW24 menswear range, set to launch in November is based on the same principles of quality and vision that have defined the brand from the beginning featuring high-quality fabrics that are breathable, comfortable, and durable.

In a philanthropic mission, Red Run has partnered with national charity, Mental Health UK to release two distinctive t-shirts, as part of the FOUNDERS’ CLUB collection.

For each t-shirt sold, £20 will be donated to the charity, to support the important work they do in providing people with the tools they need to live their best possible life at home, school and work.

This partnership highlights Red Run’s commitment to supporting services that have a positive impact on people affected by poor mental health, financial stress, loneliness and isolation across all ages.

Deidre Bowen, Director of National Programmes for Mental Health UK, said:

“The story behind this partnership is so powerful and we’re delighted to team up with Red Run for this collection. People can wear these t-shirts with pride, knowing they will be helping to raise awareness and support for the charities work. Through partnerships like this, we can help more people to overcome challenges with their mental health and live their best possible life.”

This new collection is deeply personal for the sisters who founded the company, who lost their father to mental health issues in 2021, shortly after the brands launch.

FOUNDERS CLUB is designed in his honour, with an aim to raise awareness and support for a cause close to their hearts. In tribute of their late father, the charitable t-shirts are subtly detailed with his initials on the sleeve & the collection’s swing tags will signpost people to Mental Health UK for additional information and support.

Megan Kimmance, Red Run Creative Director & Co-Founder, said:

“Founders’ Club is something we have been dreaming of launching since the early days of Red Run. We’ve been so fortunate to have an incredibly loyal customer base, most of whom have been with us since launch and have continued to buy each collection I design. Without them, Red Run would not of had the success and growth it’s had over the past 4 years, so designing a collection in honour of them, the true founders, is really very special.

“Our father was so proud when Abby and I created Red Run, I’m so happy we can honour him with this collection as well as supporting such an amazing cause in the process.”