Rihanna’s Fenty Hair now available exclusively at Selfridges

Take a Bow Selfridges! The super-chic department store has always been a Scouse girl’s go-to when it comes to fashion and looking good.

And in a move that’s got to be its crowning glory, it’s now exclusively launched Rihanna’s fabulous Fenty Hair care brand in store.

It follows the success of the best-selling singer’s hair care range online this summer, and means you’ll be able to get the full product collection in four Selfridges stores – including Manchester Trafford Centre.

“The UK holds a special place in my heart, and I’m thrilled to be launching Fenty Hair internationally first in Selfridges,” says Rihanna. 

Perhaps not half as thrilled as Selfridges which is building on its partnership with Fenty – it also includes beauty, skincare and fragrance – to bring its immersive Mane Street concept exclusively to the Selfridges Corner Shop.

“For the first time in the UK, customers can ‘try and buy’ Fenty Hair, as well as have a styling session inside the space,” says Judd Crane, Selfridges Executive Buying Director. “This is an exciting and unmissable moment.”

Rihanna’s Fenty Hair care range features nine hair care and styling products and was created with the ethos of ‘Beauty For All’, to deliver a line that meets the standards of excellence first set by Fenty Beauty when it launched seven years ago.

As well as a hair care tool, the Fenty Hair range comprises a shampoo, two conditioners, one treatment and four styling products, all developed and tested with every hair type and texture in mind – and all vegan, sulfate-free and silicone free.

“I’m constantly changing my hair and need different products for different looks,” says Rihanna.  “I use everything from The Comeback Kid – an instant damage repair treatment – to The Controlling Type (a hair thickening edge control gel).”

She adds: “Fenty Hair has allowed me to embrace the most flexible and fun hair journey.

“Once you hit your mid-30s, you really start paying attention to wellness and self-care. And, as it pertains to beauty, it’s skin, lymphatic massages, and hair for me right now.”

Fenty Hair has also just added three new sets with travel-size products – The Fenty Four Set, the Curl Styling Duo, and the Straight Styling Duo – so you don’t have to go without what’ll definitely become your favourite hair heroes when you’re away from home. There are even new mini sizes of The Comeback Kid, The Protective Type (5-in-1 heat protectant styler) and The Homecurl Curl Defining Cream.

And, if that wasn’t exciting enough, for Liverpool beauty fans who reckon Rihanna’s range is ‘Da One’ for them, knowing they can get it from Selfridges’ Trafford Centre store now is guaranteed to Lift ‘them’ Up.

For a start the Manchester store’s only half an hour away from Liverpool and, with free parking, it means there’s just no hassle. 

And with more than 200 services and 300+ beauty brands at Selfridges, you can be sure of being able to get everything else to make sure it’s not just your hair that’ll be looking hot.

For more info on Fenty Hair at Selfridges click here.

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