ROX launches luxury jewellery boutique at Liverpool ONE

Luxury UK jewellery brand ROX has today (Friday 8 November) officially launched in Liverpool at Liverpool One.

ROX has invested £1 million in the new 1,600 sq ft jewellery boutique generating 12 new jobs for the city.

ROX, founded in 2002 by entrepreneurs Grant Mitchell and Kyron Keogh, is one of the UK’s most exciting independent jewellery retailers and with stores in Glasgow, Edinburgh, Aberdeen, Leeds and Newcastle.

The new 1,600 sq ft store, located at Peter’s Lane in Liverpool One, one of Europe’s most exciting leading retail and leisure destinations, is the jeweller’s sixth boutique. At the store shoppers will find ROX own range of diamond jewellery, silver and luxury goods and Hublot, the luxury Swiss watchmaking brand, is ROX’s exclusive watch brand in Liverpool.   The ROX opening puts Hublot timepieces on display in Liverpool for the very first time.

In line with the brand’s ethos of Diamonds & Thrills, the new luxury boutique effortlessly combines high specification fixtures and finishes and a chic, contemporary layout to create an inspirational shopping environment for its clients.

ROX Liverpool, will deliver the signature ROX shopping experience with its unique & exclusive private shopping lounge known as the “Thrill Room” with  its own Moët & Chandon champagne bar and luxurious shopping salon. ROX pioneered this in-store shopping concept over 10 years ago to ensure it was able to deliver a memorable and personalised experience for all of its customers.

Commenting on the launch, Kyron Keogh, Managing Director of ROX – Diamonds & Thrills said “We are proud to present this new ROX boutique in one of the UK’s most vibrant luxury retail destinations.  The store brings the ROX brand to life in an exciting way and demonstrates our commitment to investing the luxury jewellery sector.  Delivering an extra-ordinary customer experience is at the forefront of everything we do along and we look forward to showcasing our ROX approach to shoppers in Liverpool.”

Alison Clegg, Director, Asset Management, Grosvenor Europe, added: “The launch of ROX at Liverpool One is a prime example of the cutting edge retailers we are focused on securing to maintain our position as one of the leading retail and leisure destinations in the UK.  The brand is the perfect for Peter’s Lane and we are confident their new boutique will excite visitors to Liverpool One.”

ROX is now gearing up to host a glittering launch party in December to officially mark its launch and shoppers should keep an eye on the ROX social media channels in the coming weeks for details on how to win tickets to this VIP event.