Sedulo launches toy appeal to hundreds of children going without presents this Christmas

The Sedulo Foundation has launched an appeal to ensure that more than 150 children from Merseyside won’t have to go without presents this Christmas.

The Sedulo Foundation Christmas Toy Appeal is now well under way across Merseyside and the whole of UK, supporting 1,200 youngsters across the country – 351 of them from in and around Liverpool.

But with only a few weeks to go, 178 children in the Liverpool City Region are still without sponsors which means that, unless help is found, they will wake up to empty sacks on Christmas morning.

Connor Roberts, Events & Marketing Senior at Sedulo, says:

“If anyone is able to sponsor a child, or you know someone who might, it will make an enormous difference,”

“The impact a single gift can have is huge, and every donation genuinely changes someone’s Christmas.”

Connor adds:

“For many, the Toy Appeal isn’t just about receiving a present. It’s about giving them a moment of magic in a year that’s often been incredibly tough.

“Seeing the real-life situations these children are facing is both humbling and heartbreaking.”

Sedulo appeal organisers work with schools, charities, refuges and community organisations to identify children affected by poverty, homelessness, domestic abuse, and social inequality.

Then each child is nominated by them to Sedulo, who then tries to make sure they receive a personalised and high-quality present to bring them some festive cheer.

As part of the Sedulo Foundation Christmas Toy Appeal, people are asked to sponsor a child, buying a gift of their choosing and dropping it off at Sedulo’s Liverpool office in Exchange Flags.

As well as the Toy Appeal, Sedulo also provides more than £30,000 worth of Christmas dinner vouchers to support families – but it’s the sponsorship that guarantees all those children put forward will receive a gift chosen just for them!

How it works:

1. You select a child – or children – to sponsor from Sedulo’s Sponsorship lists.
2. You purchase a gift(s) based on their interests, age and gender (it’s suggested you spend around £30 per child, although you can spend as much as you like).
3. Deliver your gift(s) to Sedulo in Liverpool as soon as you can – and no later than December 6.
4. Sedulo tops up what you have given with extra pressies so each child receives a full Santa sack of goodies, just for them.
5. Sedulo organises a ‘reverse Santa grotto’ event to present the gifts for the chosen children to Father Christmas, who then makes sure the charities and organisations are able to help him to deliver them to the children supported by the Christmas Toy Appeal.

Paul Cheetham-Karcz, founder of the Sedulo Group, says:

“Liverpool has a heart and spirit like no other city, and every year we see incredible generosity from businesses and the wider community.

“With more families than ever struggling, this Toy Appeal allows us to come together and make sure hundreds of local children feel hope, excitement, and belonging on Christmas morning.”

To sponsor a child in Liverpool or anywhere across the UK and help make a real difference this Christmas, visit the Sedulo website.

Sedulo recently sponsored the Community Project award at The Guide Liverpool HEROES, find out more here.

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